april, 2017

13apr11:00 am- 12:00 pmHow to Map Your Digital Footprint


Event Details

Mapping your digital footprint involves examining where your brand lives online (website, paid platforms, earned media, etc.) and determining how these properties are connected via digital brand behavior and communication.

In this session, you’ll get the tools you need to create a visual map of how and where your brand lives online, and how to use it to enhance your digital identity, visibility, and credibility in the marketplace.

Key takeaways:

  • How to optimize your digital brand to increase conversions.
  • How to find people in the flow of their day and be relevant to the context you find them.
  • How to align your digital brand with the digital trail people take to explore their interests.
  • Get an overview of the latest tools to leverage for your digital brand.


(Thursday) 11:00 am - 12:00 pm