Effective Storytelling For People Who Don’t Have Time To Read

Effective Storytelling For People Who Don't Have Time To Read

Let’s face it, we’re all busy and very picky with the content we consume (and that’s why I appreciate your attention).

The folks at Lookbook and Beutler Ink developed an infographic that can help you cut through the noise and effectively communicate with your customers.

Effective Storytelling For People Who Don’t Have Time To Read

Here’s how telling a story can cut through the noise and prioritize what you want your audience to care about.

Everyone Wants Multimedia

  • Press releases that contain multimedia get 77% more responses compared to text-only releases.
  • Blog posts with video are linked to 3x more than text-only posts.

No One Reads

  • 79% scan the web rather than reading word by word.
  • 100,500 is the number of digital words consumed each day by an average US citizen.

Everyone Is Busy

  • Professionals spend 51% if their time managing information instead of acting on it.
  • 90% of surveyed professionals admit to having thrown away important information without reading it.

Marketing Is Noisy

  • 5.3 trillion ads were served on the Internet in 2012.
  • It’s estimated that people see 5,000 marketing messages per day.

The Internet Is Full

  • 700,000 Google searches are performed every minute.

“Don’t give them 4, give them 2+2” – Pixar’s Andrew Stanton, TED Talk on storytelling



Written by
Juntae DeLane