Effective Storytelling For People Who Don’t Have Time To Read

Let’s face it, we’re all busy and very picky with the content we consume (and that’s why I appreciate your attention).

The folks at Lookbook and Beutler Ink developed an infographic that can help you cut through the noise and effectively communicate with your customers.

Effective Storytelling For People Who Don’t Have Time To Read

Here’s how telling a story can cut through the noise and prioritize what you want your audience to care about.

Everyone Wants Multimedia

  • Press releases that contain multimedia get 77% more responses compared to text-only releases.
  • Blog posts with video are linked to 3x more than text-only posts.

No One Reads

  • 79% scan the web rather than reading word by word.
  • 100,500 is the number of digital words consumed each day by an average US citizen.

Everyone Is Busy

  • Professionals spend 51% if their time managing information instead of acting on it.
  • 90% of surveyed professionals admit to having thrown away important information without reading it.

Marketing Is Noisy

  • 5.3 trillion ads were served on the Internet in 2012.
  • It’s estimated that people see 5,000 marketing messages per day.

The Internet Is Full

  • 700,000 Google searches are performed every minute.

“Don’t give them 4, give them 2+2” – Pixar’s Andrew Stanton, TED Talk on storytelling



  • Amazing infographic! I love the layout of this post and the information it presents. Not many people start off by saying they appreciate my attention. It’s nice to hear every now and then. Thanks.

  • Ivan Entusiasmado

    Very interesting information Juntae. Thank you.

  • Wow! Interesting post and awesome infographic. Drives the point home! Thanks Juntae.

  • Patrick O

    Excellent and engaging post. You practiced what you preached and it’s effective.

  • Gold Mind Digital

    Great post Juntae, only concern here is how does posting shorter articles coupled with an infographic or two affect SEO?

  • postandfind

    Great insights Juntae, you nail it. Looking forward to your next post.

  • zilker

    Infographics are basically the modern version of cave paintings. It’s pretty funny how our communication methods have come full circle.

  • Gissele Mosto

    Great post and infographic, Juntae DeLane: easy attention-grabbing and easy to assimilate, thank you!