Digital Marketing Thought Leaders To Follow In 2020

Marketing Leaders You Should Follow in 2020

Digital Marketers have a lot to handle. Of course, technology and consumer tastes change all the time. So, in order to be successful, you have to be ready! The digital marketing thought leaders below are 10 steps ahead. They have diverse expertise too. This includes content marketing, AI, and more.

So, are you looking for a new approach or some daily inspiration? Then you should follow these digital marketing thought leaders.

Let’s get started!

Growth and Conversion

Karl Gilis

Firstly, Karl Gilis is one of the top conversion experts in the world. He runs the conversion optimization agency He also regularly speaks at universities.

Gilis is one of the world’s leading digital marketing thought leaders. In addition, his blog is a frank and in-depth resource for marketers. As such, both experts and amateurs can learn from him.

Here is his take on what trends really matter in 2020:

“The one trend you should follow: focus on your customer.”

Connect with Karl Gilis on:

Charlene Li

Li has written 5 books, including the New York Times Best-seller Open Leadership. She also founded Altimeter Group. This analyst firm was acquired by Prophet in 2015.

Li is also widely considered to be one of the most creative minds in business. She is an expert on disruptive growth strategies and digital transformation. Li is also a sought-after speaker.

So, connect with Charlene Li on:  

Digital Marketing

Joe Pulizzi

Pulizzi is the founder of the Content Marketing Institute, as well as Content Marketing World. He’s an award-winning American author and digital pioneer. In addition, he is a keynote speaker.

Pulizzi is also the bestselling author of Killing Marketing. In addition, his book Epic Content Marketing was named a “Must-Read Business Book” by Fortune Magazine. 

Connect with Joe Pulizzi on:

Astha Kalbag

Astha Kalbag is a Marketing Science Expert for Facebook. She is also an international speaker. In addition, Kalbag is one of the premier digital marketing thought leaders in Asia. As such, her insight is highly sought after.

Kalbag says that in the future:

“Marketing will no longer be seen as a cost center but instead as a growth center – a key, unquestioned driver of business revenue”.

You can connect with Astha Kalbag on:

Shama Hyder

Shama Hyder has been called the “Zen Master of Marketing” by Entrepreneur Magazine. Hyder is a CEO, best-selling author, and keynote speaker too. In addition, she is an internet and TV personality.

Hyder is also the CEO of Zen Media, which she founded in 2009. At the time, she was only 24 years old. As a result, Hyder was one of the biggest young digital marketing thought leaders in the world.

Today, Hyder is a business and marketing columnist. She writes for Forbes and Inc. She also has her own YouTube channel.

Find Shama Hyder on:

Branding and Advertising

Bozoma Saint John

Source: instagram

Saint John is currently the chief marketing officer of Endeavor. Previously, she was the head of brand at Uber. She was also the head of consumer marketing for Apple and iTunes. Saint John is also a judge for 2019 Miss Universe.

She is widely considered to be one of the coolest and most creative people in advertising. Buzzfeed even called Saint John “the coolest person to ever go on stage at an Apple event.”

You can find Bozoma Saint John on:

Geoff Colon

Colon is the head of Microsoft Advertising’s Brand Studio. He is also the author of the book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal.

In addition, Colon is also the host of Disruptive FM. It’s a podcast that explores marketing, tech, media, and pop culture as they converge.

Connect with Geoff Colon:


Katie King

Source: Zoodikers

Katie King is the Managing Director and founder of UK digital agency Zoodikers. She is an expert on AI and digital transformation. King is a TEDx speaker and a regular commentator on the BBC as well.

In addition, she has over 30 years of experience. King has advised the world’s biggest brands and business leaders. For example, she has advised Richard Branson and also Orange.

In 2019, she published a book. It’s called Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge.

You can connect with Katie King on:

Brian Solis

Solis is a leading anthropologist and keynote speaker. He is also an 8x best-selling author. In addition, Solis is the principal analyst at the digital analyst group Altimeter. He studies disruptive technology and how it affects business. He also has his own YouTube channel as well.

Moreover, Solis is also one of the leading digital analysts in the world.

You can find Brian Solis on:

Final Thoughts On Digital Marketing Thought Leaders To Watch

Of course, across the globe, digital marketing thought leaders are doing so much important work. They explore what drives today’s marketing landscape. They look ahead too. As such, their critical work helps us get ready for the future.

We need to think about shifts in technology and consumer wants. As a result, marketers will face new challenges in the future. However, tomorrow’s solutions will look different from those of today.

Adding their insight into your feed can open your mind to new ideas and possibilities. It can also help inspire and inform you as well. So, these digital marketing thought leaders are the ones to follow on social media in 2020.

Which of these digital marketing thought leaders are you most excited to connect with? Comment below…

Written by
Juntae DeLane

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