Metrics are a bit of an obsession for businesses. As the saying goes, what can be measured can be managed. And it’s true. But, many people spend more time looking at the wrong metrics and not enough time looking at the right ones. For PPC campaigns, there are particular metrics that must be measured for
There comes a time in every brand’s lifecycle when it needs to go from being just another highly advertised brand to becoming the most preferred brand. However, the road to the top is full of pitfalls. There are a few simple steps you can take to minimize those pitfalls and become a household name.
Want to know how your business stacks up against the industry average for Facebook CTR? Look no further! We’ve taken a look at the data and want to share the results!
In our personal lives, we’ve all heard the idiom “actions speak louder than words.”
Whether you have a website, application, or piece of online media, you need to see if visitors are engaged with your digital brand. This article outlines 10 engagement metrics you should be tracking.
More and more marketers are using personalized experiences to attract customers. Want to know where most focus their efforts? Look no further! We want to share the inside scoop with you!
If content is king, web traffic is queen. In addition to optimizing SEM to increase organic engagement on a website, brands need to have a strategy for bringing their products and services to niche audiences. Here are 4 hacks for driving targeted traffic to your site.
2016 was a big year for paid search. Q4 of 2016 provides a glimpse of trends expected to continue in 2017, especially in terms of mobile search and shopping ads. Find out which paid search trends to consider when mapping out your strategy.
When it comes to converting potential customers, you can’t afford to leave any digital stone unturned. That includes attracting, engaging and interacting with customers from the moment they first encounter your brand until they convert to customers. The 5 tips provided will help you Improve conversions with psychology.