Sometimes brands use highly controversial branding campaigns, and through social sharing, the campaign manages to popularize the brand above expectations. But sometimes, this controversy destroys the brand’s positive image. Find out if controversial branding campaigns are right for your business. Read more
What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective customers, clients, partners, members, or consumers. Read more
If you are publishing great content online to build your digital brand, chances are, you will likely find your content republished on other sites. As frustrating as it may be to find the content you’ve poured hours into creating has been stolen, there are steps you can take to have your stolen content removed. Read more
Whether you’re a small business owner, private practitioner, or large organization, at some point you’ll need to know how to fix negative content. Read more
Do you know all the information that exists on the Internet? Of course, you don’t. It’s humanly impossible. But do you really want to know everything that’s on the Internet? No, you probably don’t have any interest until the information is about your brand. Right? Read more
Successfully accomplishing your project while failing to make your client happy and satisfied appears to be the worst-case scenario. Nobody wants to spend their precious time and resources working on the project that is unlikely to have a positive outcome. It is important to consider client reporting and how you will handle letting your client Read more
Social Media Monitoring and the Internet are to become your best friends as an entrepreneur. They are the key to getting your first customer and keeping them. It’s how you reach out to them and share your ideas, products, and services. Here’s how to do it. Read more
Reputation management is an essential part of digital branding. From reviewing content before it’s posted to social media to monitoring accounts for signs of hacking attempts, every brand should have a plan for minimizing PR disasters. Here are 5 ways that you can protect your company’s reputation on social media. Read more
As a marketing professional, you may feel overwhelmed with the number of emails you get every day, whether it is from your clients or your colleagues. You might then wonder if you spend too much time on your email or if you could be more efficient. Turns out, you are not the only one. According Read more
Learning about effective reputation management is the key to taking control of what the internet says about you or your business. Read more
