Best and Worst Brand Moves of 2018

We can learn a lot from the branding actions taken by businesses. Read on to learn more about the best and worst brand moves of 2018.  Read more

Why Brand Consistency Matters in the Ad Tech Age

While the ad tech age offers exciting innovations in digital marketing, it’s important not to let your brand get lost in the bells and whistles. Here’s why you need to focus on brand consistency in the face of ad tech. Read more

How Many Leads Are Lost to Negative Search Results?

It’s no secret that people research brands before they do business with them. If you want to know how many leads are lost to negative search results and negative reviews, read on. Read more

Is Your Brand a Trick or Treat?

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Read more

What Is Digital Branding

What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective customers, clients, partners, members, or consumers. Read more

Influencer Disclosure Guidelines: What Brands Need to Know

Do you want to work with influencers, but aren’t sure how to comply with influencer disclosure guidelines? Here’s how to protect your brand so taking part in influencer campaigns is a breeze. Read more

How to Spot Authentic and Fake Instagram Influencers

Knowing the difference between authentic Instagram influencers and fake Instagram influencers is important for digital branders, but how can you tell the difference? Knowing can be the difference between engaging with a whole new audience and getting social media scammed. If you want to know how to tell genuine Instagram influencers from scammers, read on. Read more

How to Use Your Digital Brand to Land the Perfect Job

Your digital brand can be used for more than just creating your own business. It can also generate interest in you for a new job. Believe it or not, you can use your digital brand even to land you the perfect job. Read more

Avoid Solopreneur Burnout: 3 Tips to Keep You Sane and Satisfied

So you’re a solopreneur. It all falls on your shoulders. Are you often overwhelmed by your long “To Do” list? Are you always feeling frustrated at work? Do you come home exhausted and drained, without any energy to do all the personal things you would usually accomplish at home? These are some classic signs of Read more

How to Acquire More Clients as a Freelancer

The freelance life seems to be the good life: you can make your own hours, you have control over how much money you bring in, and you are your own boss – what could possibly go wrong? The reality of freelance life is that it’s a struggle to find work and to consistently acquire more Read more

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