The Beginner’s Guide to Social Media Marketing

The Beginner’s Guide to Social Media Marketing

Although social media has become ubiquitous at this point, I still meet people who are completely lost when trying to navigate social media.

The folks at Placester created an infographic that is the beginners guide to social media marketing.

The Beginner’s Guide to Social Media Marketing

  • Join the conversation. Social media is now an essential part of doing business.
  • Frequency matters. Brands that publish an average of 1.5 to 2 posts per day engage twice as many users as brands that post once or twice a week.
  • Factor in the influencers. Create a list of leaders in your industry and get on their radar.
  • Be selective. Start with the networks your customers prefer.
  • Go where the action is. Find out where your customers spend their time.
  • Join groups. Connect and interact with like-minded people.
  • Don’t pitch products. Try social ads if you want to sell.
  • Look and listen. See what others are doing and saying on social media.
  • Friend and follow. Most people will follow you back.
  • Endorse. It goes a long way.
  • Be consistent. Build authority and become a resource.
  • Learn the network’s features. Remember each network is different.

Key Stats

  • 61% of U.S. adults on more than one social network have “unlike” or “unfollower” brands on social media.
  • 79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.
  • 82% of consumers trust a company more if they are involved with social media.
  • Social media sharing now accounts for 54% of information consumers use in buying decisions.
  • 46% of global Internet users said social media influenced their purchase decisions.



Has this infographic helped your understanding of social media? 

Written by
Juntae DeLane