When grouping your keywords and creating the site structure, consider the website topics, what keywords you want to rank for, and what the general purpose of the site is. Also, consider the customer journey and make sure that the site structure will make sense to your customers.
Add testimonials and logos of the companies your clients have worked with so far. This will send trust signals to their target market and add to their credibility. Encourage reviews from customers through social media and forum engagement, email surveys, and links to your clients’ local listings.
The importance of social signals shouldn’t be understated insignificance when it comes to search algorithms. Make sure that your website pages are easily shareable by your users, making sure your visitors engage with your offerings.
SEE ALSO: Do I Need to Optimize My Instagram Business Profile for SEO?
There are few other factors that search engines will look at when ranking your website. These may not feel like big on-page SEO optimization issues, but studies have shown they do have an effect on your rankings.
Content that Drives Traffic
Content is the backbone of your website. There’s a saying that ‘content is king’. However, this doesn’t apply to all content. Only content that is of high quality and brings in readers can be considered successful content marketing.
For good on-page SEO optimization, your content needs to be practical, useful, and valuable. It needs to be interesting to read as well as being in-depth and well written. Additionally, it needs to be written with the reader in mind and be easy to share. The best way to do this is to solve a problem and be optimized for a high-volume keyword.
76% of online shoppers reported that they felt excited and closer to a company after they were able to read their custom content. This is why custom content is the future of digital marketing.
A disproportionately high 47% of users expect your web page to load in under two seconds.
Again, a disproportionately high 57% of your website visitors will abandon your page if its load time is 3 seconds or more.
At peak traffic times, over 75% of online customers opted for a competitor’s site instead of suffering inordinate delays.
If your loading speed isn’t quick enough, it won’t matter if you were the first site Google suggested. Viewers won’t stick around long enough to appreciate the site you put together if it doesn’t load on their timeline.
The speed with which your website loads is almost as important as the keywords you choose for on-page SEO optimization.
Implementing a good on-page optimization strategy will bring paying customers to your doorstep. Even though it’s only the first step in the process, you will see an increase in good traffic to your website. Optimizing your landing pages closes the loop in the conversion process and makes sure that these paying customers spend their money on your business.
Have you looked at on-page SEO optimization as a tactic to drive more traffic?