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Crafting SEO for travel agents can feel complicated. You want to show up in the right searches and you want to rank high, but how do you do it?

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3 Steps to Build a Great Political Brand

Building a powerful political brand is a necessity in this day and age if you’d like to see any electoral success. Without an online presence, you might as well not even be running.

You don’t want just any online brand though, you want a great political brand, and these steps can help you get organized and find clarity in your political statements. Here is how you can build a great political brand.

3 Steps to Build a Great Political Brand

In three easy steps, you can take your name out of obscurity and place it into the public eye.

Step 1: Define Your Political Brand

Defining your political brand is about getting clear in your message. You need to express how you’re uniquely positioned to serve your audience. Remember, if you’re speaking to everyone, you’re speaking to no one.

Authenticity is key when it comes to building a strong political brand. People will not vote for you if they feel like they cannot relate to you.

When creating a digital brand for your political campaign, you need to remember that it has to tell a story. Your story should sell your voters on your principals.

While there are many great ways to tell a story, you should tell your story in a way that makes voters believe that you understand their concerns and can solve their problems. A great way to do this is by tieing your personal experiences in with your solutions.

Create Your Elevator Pitch

Creating an elevator pitch will help you define your political brand. This allows your target audience to understand exactly who you are and what you offer in a flash. Your elevator pitch will be referenced everywhere online: social media, your website, articles, and more.

Understanding what you want from your political brand will make the process of digital branding so much simpler.

When creating your political brand elevator pitch, keep these important tips in mind.

  • It can’t sound too scripted. Rather than creating a strict script, remember a few key points and tailor them to suit different situations.
  • If you want your elevator pitch to be effective, it can’t sound like a pitch at all. Just quickly and honestly describe what you do.
  • Your pitch should be tailored to your audience. This means that your political pitch should be flexible. You will address fellow candidates, your local association, the press, or the public differently.
  • Keep it short and simple. Your pitch should not be longer than 30 seconds.

Create Your Slogan

political brand

Your slogan needs to do more than just say that you’re running for office. You will need to consider the motivational traits of your leadership. Also, factor in the opportunities your administration will provide voters.

When you create your political slogan, you want to be unique. This is just a few words that people will associate with you that will define your political brand.

There are a few slogans that come to mind immediately when you think of political candidates. Slogans like  ‘Yes we can,’ ‘Patriotism, protection, and prosperity,’ ‘Peace and prosperity,’ and ‘Putting people first’  are clear descriptions of what these political candidates were hoping to accomplish while in office.

Step 2: Build Your Political Brand

Before getting involved with a politician’s campaign in real life, people almost always look them up online. This means that in most cases, your target audience will interact with your digital brand first, and based on that decide if they want to support you or not.

As a result, your digital brand is key when spreading the word about your entire political campaign. Without a strong online political brand, it won’t matter how many town hall meetings you go to, how many hands you shake, or whether or not you kiss babies.

If you ignore the digital arena, people will be able to talk about you however they like online. As a result of your absence, you will be powerless to protect your reputation and brand online.

SEE ALSO: How to Brand Yourself as a Politician

Build Your Home Base

To ensure that your audience gets the right information the first time, you must focus on building your home base. For most of us, our home base is our website or blog.

Your home base is a critical component of your digital brand. It is the first place many people will go to learn more about you, and it can either make or break their first impression of you as a politician. Your home base must not only be factual, but it must be engaging, user-friendly, and look professional.

When creating your home base, keep these four things in mind.

1. Domain name

This is your digital address. People will use it to find your website. Some popular domain name providers are GoDaddy and NameCheap.

2. Website Building Software

This is software you can use to build your site. Some of the more popular web builders that you might have heard of are WordPress, Wix, Squarespace, and Weebly.

3. Get a Web Host

This is the storage unit where your website content lives online.

4. Choose a Website Template Design

A website template is a pre-made website design. It allows you to have a professional-looking website without hiring a website designer. If you are using a self-hosted website builder, like WordPress, you can find great WordPress templates at WooThemes and Mojo Marketplace.

SEE ALSO: How to Increase Website Speed and Performance

Build Your Email List

If you want to succeed in political branding, get serious about building your email list. Your email list is one of the most valuable assets for your brand because it allows you to initiate contact with your audience.

Instead of waiting at your home base, hoping they’ll drop by the party, you’re virtually knocking on their door with a personal invitation.

Adding an opt-in form on your website is also a great way to get your target audience’s attention and encourage them to sign up for your email list. You can include these on the side of your website, the bottom, or as a scrolling pop up. It all depends on your target audience.

Build Your Social Media Accounts

Your primary objective for building your social media accounts is to focus on how to be social, not on how to do social.

Being relatable to your target audience will separate you from the competition. Talk to people on social media the same way you would engage in the real world. After all, just because you are communicating with people online, doesn’t mean that you aren’t communicating with people.

Talk The Talk

When first starting out on social media, it is important to remember to only focus on one site. Having too many accounts can be overwhelming. Also, if you are spread too thin, it will be difficult to build a truly authentic and effective presence.

Placing yourself in the conversations of constituents is one way to increase your visibility. This means you should look for opportunities to engage with the community. Reaching out to the people you represent makes them feel seen and heard by you. This can be the difference between getting or losing someone’s vote.

Step 3: Manage Your Political Brand

This is a part of your political brand that will remain a part of your day to day work. Sometimes it can be in your best interest to find digital branding services to manage and expand on this work for you.

Guest Blogging

One great way to increase your online visibility is through guest blogging. If your content is posted on a site with a larger or different audience from your own it will allow you to expand your digital presence.

When picking a place to guest blog, it is important to remember your values and choose a site that has similar values. You’ll also want to check the guidelines of the blogger to see if they accept guest posts. If everything lines up then you can contact them and share why you’d be an excellent fit for their blog.

When going through the process of finding the right blog to guest post on, make a list of five blogs that you’d be willing to work with and reach out to them. The odds are pretty good that one will be interested in your contributions. Also, if your pitch is well thought out, you might just get a chance to write for all of them.

Repurpose Your Content

When trying to create an effective digital brand, it can feel like the key to success is endlessly pumping out content. However, few people have the time to create new content all day every day. Fortunately, there is an easier way.

Trying to create an eBook every month or coming up with new topics for blog posts is simpler when you re-use pre-existing content.

Some Helpful Examples

You can take your most popular blog post about a particular topic and turn it into an eBook. Then you can repurpose the eBook as a SlideShare presentation. Or you can take that same eBook and turn it into a month’s worth of blog posts. Or you can turn that blog post into an infographic or video.

Plus, everyone likes to consume content in different ways. Some may want to read an ebook or whitepaper, while another is more fond of video or audio content. Repurposing your content will allow users to consume content in the ways that they like best.

SEE ALSO: Updating Outdated Blog Content without Harming SEO

Practice Batching Content

Batching is doing a lot of similar things at the same time. For instance, you wouldn’t make a single cookie at a time. You’d make a whole batch of them. Right? Well, the same is true for writing.

Half the challenge is just getting into that creative writing space where we can produce.

You’re going to save a lot of time by knocking out multiple posts at once.

Final Thoughts

Your political brand is who you are to most people. Remember that most people will never see you in person. This means that they will only have your brand to guide them in their decision-making process.

This is why following these three steps will be so crucial for your political campaign. You need to define your brand, build your brand, and monitor your brand for maximum success in the digital world. This will give you the political boost you need and make you a household name.

Do you look up politicians online before voting for them?

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A profitable legal brand can do wonders for your law firm. It can help you build a web presence that people recognize.

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3 Steps to Build a Great Church Brand

Churches hold special places in communities, but that doesn’t mean that they can’t have impressive online presences. In fact, being online and having a great church brand will enable you to reach out and touch more people than you could with your physical presence alone.

3 Steps to Build a Great Church Brand

These three steps will make it easier for you to manage your digital brand. They will also allow you the space to generate an online presence that will help you build your congregation.

Step 1: Define Your Church Brand

Defining your church brand is about getting clear in your message. First, you have to define and express how you are uniquely positioned to serve your audience.

When asked: what do you do? You need to have a central focus and quick answer. You can’t just go on about your services and offerings. This doesn’t tell your target audience who you are in a clear way. For one thing, it might even leave them confused.

People don’t want to join organizations that confuse them. So, if your target audience feels lost, you will lose them. They will likely leave and find your competitors who have been more transparent about their objectives.

Use Specifics To Stand Out

How your brand is represented in the digital space is what separates you from the competition. If you’re in a saturated market, you may be viewed as a commodity.

Highlight what makes you unique to position your brand and get more people interested. So, when you define your church brand, you will determine how your consumers perceive your church. If they think about it in the right way, your congregation will grow.

Focus Inwards

If your church branding isn’t laser-focused, then your church won’t be able to have a recognizable face. If your branding isn’t unique, then you will blend in with all the other churches. You’ll have a collection of different branding materials that feel generic and don’t say anything about what makes your church special.

Unity in your branding will create unity in your church. If there is a purpose in your branding, then there will be a purpose in your church. The same can be said of consistency. Consistency in your brand shows consistency in your church.

Create an Elevator Pitch

Creating an elevator pitch will help you define your digital brand so that your target audience can quickly understand exactly who you are and what you offer. Your elevator pitch will be referenced everywhere online, including:

  • Social media accounts
  • Your website
  • Review sites
  • Anywhere your brand appears online

A solid elevator pitch will allow you to communicate precisely who you are and what you offer in a snap. This clear focus can help to set you apart from all the competition.

Understanding what you want from your digital brand will make the process of digital branding so much more straightforward.

Therefore, there are a few questions you should ask when creating your church brand’s elevator pitch:

  • Why does our church exist?
  • What are some of the critical ministries we provide?
  • What do we hope to accomplish when we meet as a congregation?
  • Are there some key ministries we offer that aren’t provided by the other churches in our community?
  • Who are the people our church hoping to attract?
  • What are the demographics of the people who attend our church?
  • Is our church more discipleship-oriented (ministering to current Christians) or more of an evangelistic church?

Create a Slogan

It’s essential to have a church slogan in the digital space. There are many brands offering similar services and people often do not have the time to sift through every last one in depth. A slogan can help you quickly get their attention.

Again, this is important because, in a world where people are surfing the Internet quickly and bouncing off pages, you’ve only got a few seconds to communicate what it is you have to offer.

When you create your brand slogan, you want to be unique. A slogan is a few words that people will associate with you that will define your brand. Your brand might be interested in using slogans like ‘The journey begins here,’ ‘Assembly of sinners saved,’ or ‘Real faith, real people.’

Find the Intersection

If you were to make a ven diagram with customers and products, that sweet spot in the middle is where you have the opportunity to make the most significant impact on your following.

Find the place where your service will intersect with your target audience and then talk about it. Next, make your audience aware of what they are missing. Fill in the overlapping circles with your church brand.

Step 2: Build Your Church Brand

church brand

Before people get involved with a church, they almost always look them up online first. This means that in most cases, your target audience will interact with your digital brand before they associate with your physical brand.

So how do you make your church brand ready for digital searches?

Build Your Home Base

To ensure that your audience gets the right information the first time, you must focus on building your home base. For most of us, our home base is our website or blog.

Your home base is a critical component of your digital brand. No matter how tech-savvy you think you are, you must have a visually appealing home base.

What Kind of Digital Home Base Is Right For You?

If the purpose of your home base is just to showcase your brand or to allow people to get to know who you are, Wix, Weebly, Squarespace, or about.me are viable options. If you require a little bit more functionality, building a self-hosted WordPress website is a great place to start.

When creating your webpage, make sure that your name and logo are accessible and appealing. Your logo is what people will recognize you by and will set the tone for your home base.

Logos can elicit an emotional reaction. Think carefully about the logo and name you create when working on your home base.

When creating your church home base logo, keep these 5 tips in mind:

1. Christ-centered

If Christ is the focus of your church, then your logo should reflect this.

2. Authenticity

Your church’s foundational beliefs and principles may not always differ from the churches around you. However, your church does have unique qualities that your logo should represent.

3. Memorability

Make sure that your logo creates an emotional connection that your casual viewers will remember.

4. Consistency

Consistent branding will make sure that your Church’s identity is unique and recognizable.

5. Aesthetics

Your church bears the responsibility of creating beautiful things to glorify God. So, your logo should be visually appealing and not just an easy afterthought.

Build Your Email List

If you want to succeed in digital branding, get serious about building your email list. Your email list is one of the most valuable assets for your brand. This is because it allows you to initiate contact with your followers.

There are a few ways for churches to grow their email lists. The first is to offer an incentive. This is how you spark the interest of your target audience.

Offer Something of Value

Through it, you can help them to realize you have something valuable to offer. For example, this could include an ebook your church has written or just access to your service’s notes.

Adding an opt-in form on your website is also a great way to get your target audience’s attention. It can encourage them to sign up for your email list. You can include these on the side of your website, the bottom, or as a scrolling pop up. It all depends on your target audience.

Build Your Social Media Accounts

digital branding

Your primary objectives for building your social media accounts are to focus on how to be social, not on how to do social.

Being relatable to your target audience will separate you from the competition. Engage with people on social media the same way you would engage in the real world.

Start Slow

When first starting out on social media, it is important to remember to only focus on one site. Having too many accounts can be overwhelming and keep you from being truly successful on any of them. For example, many brands start with Facebook.

Facebook is usually the most popular channel to start with because it has over a billion users. However, it is important to be strategic when posting on Facebook. You can choose to use free or paid for content options.

SEE ALSO: How to Prepare for the Facebook Newsfeed Update

Step 3: Manage Your Church Brand

This is a part of your digital brand that will remain a part of your day to day work. So, sometimes it can be in your best interest to find digital branding services that can help to manage this work for you.

SEE ALSO: Monitor Your Digital Brand

Guest Blogging

Writing guest posts on other blogs can be very beneficial. If someone has a larger, different, or more diverse audience, you can reach them through guest posts on their site.

When picking a place to guest blog, it is important to remember your church’s values and choose a blog that has similar values. However, you’ll also want to check the guidelines of the blogger to see if they accept guest posts. Then, if everything lines up then you can contact them and share why you’d be an excellent fit for their blog.

Repurpose Your Material

When repurposing your content you essentially create one big piece of content that you can then slice, dice, and repurpose. This quick way of creating content will make it easier for you.

Also, it is a fast way to have enough options for your audience to build a profitable digital brand.

Final Thoughts

branding

Being a church doesn’t mean that you should abstain from good online business practices. In our modern world, half of the converting that we do starts online. So, without using online tools, you’ll be severely stunting the ability of your church to grow.

By defining, building, and monitoring your church brand, you’ll have an online presence you can be proud of. Consequently, it will help you reach others and see positive growth in your congregation.

Are there any churches you already follow online?

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