Establish Product-Story Fit

Connecting your product and brand story is a great way to get more customers, clients, and leads. The story behind your product, the story that started your business is a big part of who you are and what you offer. Sharing it with your audience will enhance your brand appeal and create raving advocates for your products and services. Read more

How to Prepare for the Facebook Newsfeed Update

Facebook has changed its Newsfeed, and it will decrease your audience reach. It is now moving brand posts into a secondary newsfeed which makes it difficult to engage with your followers. Keep reading to find out how to prepare your brand for this Facebook Newsfeed update.

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How to Make Your Email More Visible in Gmail

With all of the focus on social media, it would be easy to think that emails are a thing of the past, and email marketing isn’t worth your time. However, you couldn’t be more wrong!

While social media may grab up a lot of attention, emails are still a highly effective way of connecting with your audience.  Read more

How to Create a Budget For Digital Branding

When your brand starts to grow, it will become a necessary conversation in your company about how you want to allocate your budget. This can be a big moment in your digital brand that could change everything for the better if done correctly, or send your brand spinning into a disaster if done poorly.  Read more

How to Get Featured on Popular Podcasts

People have been spending more and more time listening to their favorite podcast. This market is quickly becoming as influential as any other social media influencer and is a great option to get your brand more notice.  Read more

How Consumers Want Brands to Act on Social Media

If you know that social media is important to your brand, but you can’t figure out how to use it, this is the article for you. Consumers expect us to act a certain way, and if you haven’t cracked the code yet, your brand could suffer.  Read more