Think of Twitter as a cocktail party. Everybody is talking at once and as you meet people, other may listen in and like what you’re talking about. With this in mind, you want to say things that will attract people to your conversation.
Below you will find how to post the right mix of Tweets…
As a business owner, you should elect to use the rule of thirds:
Here’s more info on each third…
Sales/Marketing Tweet Topics
Event Sign-Up
Event registration is done easy through Twitter.
Time-Limited Sales
Twitter users are accustomed to receiving special offers from businesses.
Example “ABC sales going on now: www.link.com”
Coupon Codes
Coupon Codes give your users a discount for purchasing on your site and reward users for following your account.
Web Site Specials
If someone is using Twitter then they definitely have Internet access to immediately view your site.
Store/Service Specials
Geo target tweets applicable to customers around your area or select locations where your business exists. For instance, if you want to offer separate specials for customers in San Francisco and another for Dallas, you can do this with Twitter’s geo location function.
Contests
Company Info Topics
Post new blog posts or site updates
Say it in a way that is interesting to your audience. For instance, respond to a post about a particular subject and include an article link that references your company or business.
Staff News
If you hire someone new or promoted someone
Customer Support
It’s beneficial to involve your customers on Twitter. You can respond directly to your customers or tweet about a problem solved. Offer solutions by tweeting articles or whitepapers. By doing so, you give your company a personal presence instead of only a business presence which will increase the lifetime value of that customer.
Example:
Customer/Client News
Product Tips
Any tips you can provide about the use, management, and repair of your product will increase your audience base by being generous.
Press Mentions
Twitter is naturally a PR machine. If your company was mentioned in the news, if you have a write-up on a blog, or if a celebrity used your product, those are all “tweet-worthy”.
General Info Topics
Industry News
Twitter is known for being a news channel. Share news about an upgrade in software or a new law passed that affects your industry.
Retweets
When the people who you’re following tweet something interesting, you might want to retweet them as the information could be beneficial to your audience as well.
Ask Questions
Ask your audience for advice and sit back and wait while the replies roll in.
How often you want to tweet is up to you but I suggest you read this article about the best time to tweet.
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