Digital branding can become overwhelming and can lead to burnout if you’re not working efficiently to build your digital brand. Follow these 3 tips provided so you can avoid digital branding burnout.
Running a business and simultaneously building a digital brand takes grit, determination, and a strong work-ethic. Most entrepreneurs and solopreneurs act as boss, manager, and intern. Juggling all these tasks can lead anyone to burnout. If you want to keep your business afloat, you cannot afford this.
Building a digital brand to get more clients and leads requires effort on all three fronts- identity, visibility, and credibility.
For individuals, it can take a great deal of determination to constantly build a profitable digital brand. For organizations, digital branding can be daunting as well.
To prevent burnout, you must streamline and optimize your digital branding efforts.
Here are 3 Tips to Avoid Digital Branding Burnout
1. Build Your Digital Brand with No Hands
Time is your most precious commodity. It’s one thing you can never get back, so protect it at all cost. This means that you need to make sure that your products and services are NOT all dependent on your personal touch.
Many people manage their own quality control, especially when building their digital brand. If you spend the majority of your time building your digital brand, it will be difficult to build your products or services.
Because of this, you need to add more automation into your digital branding process.
Here are some automation examples…
Are you building your digital identity? Consider using Hootsuite’s bulk scheduler to pre-schedule any important updates or content that has weekly themes (i.e. Tuesday tips or wisdom Wednesday)
Are you building your visibility? Consider installing the Yoast SEO plugin on your WordPress site. It will do most of the heavy lifting for you by showing you exactly what’s needed to optimize your content.
Are you building your credibility? Consider placing a testimonial call-to-action on your email signature asking customers to rate or review your product or service.
So, building your digital brand with ‘no hands’ may prevent burnout.
2. Pass The Digital Branding Buck
You may want to consider passing off some of your digital branding efforts to others. When you outsource basic tasks like content aggregation or development, you’re freeing up time to focus on growing your business.
SEE ALSO: 6 Ideas for Your Content Planning
Spend time on the elements of your business that require your expertise, rather than tasks that anyone can handle. If you delegate properly, it’ll allow you to not only avoid digital branding burnout, but grow your business more quickly and efficiently.
Other ways to save time are by automating emails, experimenting with batching out routine tasks and outsourcing anything that doesn’t need your unique touch.
Start small, and test different service providers until you find the one you can trust.
Try asking your business contacts if they can refer someone for your needs. Finding quality virtual assistants, online business managers, or copywriters is key.
3. Get off the Digital Branding Train
Taking time away, unplugged from your mobile device will give you room to be more creative.
The best way to maintain a high level of productivity is to take breaks.
Where you spend that time is up to you. I like to do some type of physical activity whether it’s going for a run, or workout, or even having a stay-cation.
Whatever you do, it’s important that you aren’t working on a new project on the side, or checking your phone every hour.
Now, taking time away doesn’t mean reading self-improvement books, catching up on blog posts, or even listening to business podcasts. Get OUTSIDE of your business brain.
That’s how you can avoid burning out!
In Conclusion
Preventing burnout is essential for your health and the health of your business. As customers interact with brands now more than ever in the digital space, optimizing your digital branding efforts is key for success.
Find ways to delegate, outsource, and automate your digital branding efforts. Your productivity depends on it.
What strategies or tools do you use to save time while building your digital brand?
