If you are a professional, then you must have a LinkedIn profile. If you are a progressive professional, then you must have an awesome LinkedIn profile.
Neal Schaffer created a nice infographic that list all the tricks needed to become a LinkedIn Pro.
17 LinkedIn Profile Must-Haves
- Use keywords. Make sure your profile appears in the search results by searching on keywords, looking at the top results and noting the location and frequency of keywords. Now, apply this to your own profile.
- Use professional names only. LinkedIn means business and people are looking for solutions not gimmicks.
- Get serious about your photo. Use a professional looking photo.
Adding a profile picture makes your profile 7x more likely to be viewed by others.
- Optimize your location. People search for professionals in specific locations. Be found and help LinkedIn find contacts close to you.
- Brand your professional headline. Include information designed to encourage your potential visitor to find out more about you. You’ve got 110 Characters. Make the count!
- Customize your profile URL. Use a customized URL like linked in.com/in/juntaedelane rather than linkedin.com/pub/juntae-delane/4a/z89/145/
- Align your industry. Be found by the right people by being specific about your industry(ies).
- Be active! Update your status on a regular basis. Share thoughtful/insightful news within your industry.
- Expand upon your professional headline and support it. “Close the deal” by making sure that, after your profile visitors read your Professional Summary, they will be sold on you and want to initiate contact.
- Embrace the visual. Show examples of your work, i.e. youtube/vimeo videos, presentations from slideshare/prezi/powerpoint, documents from scribe, word.
- Get connected. If you don’t have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd degree connection as you should.
- Strut your stuff. Add items to your profile, such as projects, test scores, courses, patents, certifications, and volunteering/causes. Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience,.
- Don’t ignore endorsements—manage them. Endorsements might also affect how you appear in LinkedIn search results. More than 2 billion endorsements given out since launch (10 million every day)! Average number of endorsements per LinkedIn user: 5. Here’s an easy way to be above average!
- Make yourself contactable. Provide your email address and/or links to Twitter/Facebook.
- Build credibility with recommendations. A few recommendations can go a long way in helping to establish your credibility—you’ve got to ask for them!
- Fully connect with your past. Connect the dots with your past as much as possible to allow as many people from your past to find you—and so you can find them!
- Join relevant LinkedIn Groups. There are more than 200 conversations happening each minute across LinkedIn Groups. Joining a Group lets others contact you using the Group messaging feature. 81% of users belong to at least one group.