Why Content Is Important for Your SEO

Today’s search engines are displaying the most relevant content to their users. To get your content displayed at the top of search engine results, you must generate quality content.

The folks at Brafton have created an infographic that explains why content is important to your SEO.

Why Content Is Important for Your SEO

  • 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO.
  • 50% of marketers cite web pages as “very effective”
  • 40% of marketers cite whitepapers as “very effective” for SEO.
  • 76% of marketers who have strategic SEO campaigns in place invest in content creation.
  • 27 million pieces of online content are shared daily.
  • 1 in 5 social media messages include links to content.
  • 60% of content-sharing messages specific to an industry mention a brand or product by name.

Social Is SEO and Content Is Social

  • Bing uses Facebook Likes as a ranking signal for logged in users.
  • Google says it is working on using +1 as a ranking signal.

Branding Effect

  • 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page.

Content Converts Search Visitors

  • 52% of consumers say blogs have impacted purchase decisions.
  • 57% of marketers have acquired new customers via their blogs.
  • 42% of consumers look to articles and blogs for info about potential purchases.
  • 19% of beauty buyers who made purchases based on blog posts say they stumbled upon the content via search.
  • 61% of consumers are more likely to purchase goods from businesses that offer custom content.

Infographic

WhyContentForSEO-Juntae-DeLane

 

How has your content increased your SEO? 


  • KarenAtJCK

    For us its all about creating content that tells a story, this will connect with your social audience. You’ll get +1’s and shares which ultimately sends the right signals to the search engines.

    In our view SEO IS Content Marketing, and I think the $12.5 billion investment figure endorses that!

    • So I believe what you’re saying is: SEO is NOT dead?

      • KarenAtJCK

        Not dead – just changed, for the better I have to say!

  • KarenAtJCK

    For us its all about creating content that tells a story, this will connect with your social audience. You’ll get +1’s and shares which ultimately sends the right signals to the search engines.

    In our view SEO IS Content Marketing, and I think the $12.5 billion investment figure endorses that!

    • So I believe what you’re saying is: SEO is NOT dead?

      • KarenAtJCK

        Not dead – just changed, for the better I have to say!

  • Thanks for this great infographic Juntae! Definitely agree how much content impacts SEO, which also affects a large part of your audience too (not only Google search results).

    I love Matt Cutt’s quote – I think that is every bloggers dream – to be a top authority in their niche, to become popular, and also sought after!

    Thanks Juntae!

    • Hi Haydn. I like this quote. Thanks for reading and commenting. I look forward to future engagements.

      – Juntae

      • My pleasure, I look forward to connecting on Twitter 🙂

  • Thanks for this great infographic Juntae! Definitely agree how much content impacts SEO, which also affects a large part of your audience too (not only Google search results).

    I love Matt Cutt’s quote – I think that is every bloggers dream – to be a top authority in their niche, to become popular, and also sought after!

    Thanks Juntae!

    • Hi Haydn. I like this quote. Thanks for reading and commenting. I look forward to future engagements.

      – Juntae

      • My pleasure, I look forward to connecting on Twitter 🙂

  • David Pepper

    You provide awesome content always. Fit the brand, tell a story and achieve your goal. Content will continue to drive engagement with strong visuals and video leading the way. Thanks for the great infographic.

  • David Pepper

    You provide awesome content always. Fit the brand, tell a story and achieve your goal. Content will continue to drive engagement with strong visuals and video leading the way. Thanks for the great infographic.

  • This is a really great info-graphic Juntae outlining the current state of play in the SEO and Digital Marketing space post-Panda. The stats you have provided also reinforce why content is so important for SEO.

    • Thanks for reading and commenting! I look forward to future engagements.

  • This is a really great info-graphic Juntae outlining the current state of play in the SEO and Digital Marketing space post-Panda. The stats you have provided also reinforce why content is so important for SEO.

    • Thanks for reading and commenting! I look forward to future engagements.

  • Mario Pintar

    Great read Juntae. Well, content is probably the the main key for SEO today. The other important aspect is onsite SEO.

  • Mario Pintar

    Great read Juntae. Well, content is probably the the main key for SEO today. The other important aspect is onsite SEO.

  • Great blog post Juntae. For me, content is king and drives and supports all your other SEO efforts. Content is the foundation

  • Great blog post Juntae. For me, content is king and drives and supports all your other SEO efforts. Content is the foundation

  • Content for SEO, but it’s HOW you write your content that Google looks for a top ranking, otherwise it is just content.

  • Content for SEO, but it’s HOW you write your content that Google looks for a top ranking, otherwise it is just content.

  • It’s interesting to see that Google is looking to make +1’s a factor for ranking. That, combined with the fact that they’re including Twitter posts in their search results now, seems to indicate that social media content is going to become more and more important as time goes on.

  • It’s interesting to see that Google is looking to make +1’s a factor for ranking. That, combined with the fact that they’re including Twitter posts in their search results now, seems to indicate that social media content is going to become more and more important as time goes on.

  • Adrienne

    Great post, Juntae! This infographic is very well done and has helped me to gain a better understanding of the science behind SEO.

  • Adrienne

    Great post, Juntae! This infographic is very well done and has helped me to gain a better understanding of the science behind SEO.

  • Achal

    User Engagement should be the target…Social is the carrier…good, smart, strategic content should be the product for user. This is a very good article

  • Achal

    User Engagement should be the target…Social is the carrier…good, smart, strategic content should be the product for user. This is a very good article

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