Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts.
Here are some takeaways:
How to Use Social Media to Optimize Your Digital Branding
Create Sharable Content
This is the main reason why this medium is “social”. Create content that is so valuable it makes users consider it a gift to share with their network.
Make Sharing Easy
Encourage sharing by simply asking consumers to share your content. Utilize share widgets to increase shares as well.
Reward them with an incentive that simultaneously connects consumers with your brand and increases the reach of your social content.
Proactively Share Content
Share more than just your owned content. This includes articles, videos, and images on your blog as well as other social media platforms.
Encourage The “Mashup”
Encourage users to remix your content as that engagement leaves a lasting impression with the user and their network.