Twitter Search in Plain English

The good people at  Common Craft  put together some awesome videos. In this example, they explain Twitter search in “plain English.”

The key point of this video is that Twitter search is a powerful tool. Even if you don’t yet have a twitter account, do a quick Twitter search for an industry related topic or interest and you’ll be surprised at what you find.

How do you use Twitter search?


  • Topics I search for include those related to our industry, information on our competition and our customers. I use Hootsuite to organize some of these searches into streams. One of them follows a Twitter list I have set up for businesses in our area. The others are for industry related terms.

    A question to others reading this. How do you narrow down your terms to get to relevant information. For example we teach Microsoft Excel both virtually and in face-2-face classes. In an attempt to connect with potential customers, searching for Excel is too broad, but searching for “I need an Excel class” is too narrow. Appreciate your suggestions!

    • Hi Tamara. Have you tried searching for other related topics such as “business tutorials”, “spreadsheet help” or “project management”? If you go outside of your main keyword, you can find new targets that need your services. Just a thought. Thanks for commenting!

  • Topics I search for include those related to our industry, information on our competition and our customers. I use Hootsuite to organize some of these searches into streams. One of them follows a Twitter list I have set up for businesses in our area. The others are for industry related terms.

    A question to others reading this. How do you narrow down your terms to get to relevant information. For example we teach Microsoft Excel both virtually and in face-2-face classes. In an attempt to connect with potential customers, searching for Excel is too broad, but searching for “I need an Excel class” is too narrow. Appreciate your suggestions!

    • Hi Tamara. Have you tried searching for other related topics such as “business tutorials”, “spreadsheet help” or “project management”? If you go outside of your main keyword, you can find new targets that need your services. Just a thought. Thanks for commenting!

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