The Science of Instagram: How to Get More Likes and Comments

Let’s face it. Brands cannot crack Instagram because there is very little public data available. As they continue to build their Instagram audience, they may find themselves waiting to dive into the analytics until they reach that golden number of followers.

That wait may be over. Dan Zerrella has created an infographic that analyzed data from nearly 1.5 million photos and 538,000 users.

Here’s how you get more likes and comments on Instagram…

The Science of Instagram: How to Get More Likes and Comments

CPF is Comments-per-Follower.
LPF is Likes-per-Follower.

  • More tags on a photo = more CPF and LPF.
  • Photos with no filter have the highest LPF.
  • Photos captioned with the world “like” get more LPF; photos captioned with “comment” get more CPF.
  • Unsaturated photos have significantly higher CPF and LPF.
  • Photos with faces have 35 percent higher LPF.
  • Busier photos (those with more edges) have a higher LPF.
  • Cooler colors have more LPF than warmer colors.
  • Luminance – or brightness – has a higher LPF.

Infographic

 

 

Image


  • Julian Gottke

    Personally, I really like Instagram and it seems to get more and more important for businesses as I read several articles this week that numerous companies go “all-in” on Instagram. Interesting development, in my opinion. Lets have an eye on that! Nice article for good background information! Thanks Juntae!

    • Thanks for reading and commenting Julian! I look forward to future engagements.

  • Julian Gottke

    Personally, I really like Instagram and it seems to get more and more important for businesses as I read several articles this week that numerous companies go “all-in” on Instagram. Interesting development, in my opinion. Lets have an eye on that! Nice article for good background information! Thanks Juntae!

    • Thanks for reading and commenting Julian! I look forward to future engagements.

  • Helpful article and excellently beautiful infographic. Thanks for the insights. I’ll definitely be keeping these strategies in mind for any new instagram posts, as opposed to haphazardly throwing things out there. Do you know if it hashtags in a comment below the picture count? I used to do this to delete and refresh the hashtags hoping that it would repost my pictures somehow.

    • Good question Matthew. I don’t believe hashtags in comments serve the same function as hashtags in original posts. Hopefully someone else can chime in as well…

  • Helpful article and excellently beautiful infographic. Thanks for the insights. I’ll definitely be keeping these strategies in mind for any new instagram posts, as opposed to haphazardly throwing things out there. Do you know if it hashtags in a comment below the picture count? I used to do this to delete and refresh the hashtags hoping that it would repost my pictures somehow.

    • Good question Matthew. I don’t believe hashtags in comments serve the same function as hashtags in original posts. Hopefully someone else can chime in as well…

  • Jessica Thomas

    Great to have some figures and an Infographic on the things that work and don’t for Instagram, really helpful gather of info! Thanks for creating for us!

  • Jessica Thomas

    Great to have some figures and an Infographic on the things that work and don’t for Instagram, really helpful gather of info! Thanks for creating for us!

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  • This infographic is one extremely critical element that everyone is missing. There’s NO DATA ON THE VERTICAL axis. In some cases you’re showing an increase, but in most cases there’s nothing. What are you 538% more of? 1 like? .25 likes? What? And in some cases there’s just a line that’s longer which literally says NOTHING. Throw some numbers on the vertical axis so this makes sense. Right now, it truly says nothing.

  • This infographic is one extremely critical element that everyone is missing. There’s NO DATA ON THE VERTICAL axis. In some cases you’re showing an increase, but in most cases there’s nothing. What are you 538% more of? 1 like? .25 likes? What? And in some cases there’s just a line that’s longer which literally says NOTHING. Throw some numbers on the vertical axis so this makes sense. Right now, it truly says nothing.

  • I released an app today which will help with getting more targeted likes via hashtags: http://IQta.gs Hope this is ok to post!

  • I released an app today which will help with getting more targeted likes via hashtags: http://IQta.gs Hope this is ok to post!