The Power of The Hashtag

If you post frequently to build a social media following, I’m sure you include hashtags with your posts. If not, you are missing out on incremental exposure.

Some people may view hashtags as another social trend used only by millennials. Boy are they wrong. Hashtags have the power to include your message along with any topic of conversation–right beside the most influential thought leaders. American Express Open Forum in conjunction with The Huffington Post developed an infographic that conveys the power of the hashtag.

The Power of The Hashtag

 

The Power

  • In the social media age, the #hashtag is one of the most powerful tools around.
  • A fitting tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.

The Basics

  1. Use the #hashtag symbol (#) before a relevant keyword or phrase to categorize Tweets and help them easily show up in Twitter search.
  2. #Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.
  3. #Hashtags will not appear in search if your account is protected or private

Best Practices

  • Don’t over-tag a single Tweet. Twitter officially recommends no more than two #hashtags per Tweet.
    Using too many hashtags devalues the strength of the hashtag and makes each additional one more meaningless than the last. It could lose your followers and permanently cheapen your brand’s social media reputation.
  • Choose just one #hashtag to speak for your brand and strengthen consumer awareness.
  • Live Q&A sessions, also called Twitter chats, are discussions that can be organized around a #hashtag. These sessions can be organized either on the fly or at a pre-arranged time.
  • Even though #hashtags were born online, they can generate giant amounts of buzz outside of the Internet as well. Placing a #hashtag in a well-trafficked public location or somewhere that will be seen on TV or in pictures can drive #hashtag use.
  • Choose a #hashtag that is both easy to remember and crystal-clear. Even though acronyms or multi-word phrases might be more specific and make it easier to weed out false positives, complicated #hashtags often don’t work as intended.

Infographic

 

Imprimir


  • Rekha

    I have been doing a lot of research on has tags. Still not able to understand. When you talk about brand recognition, does the hashtag has to be the brand name. If not how ? Most of the easy and popular words are used by multiple brands. How will you build brand association against a particular hashtag ?

    • Hi Rekha. One common misconception is that a brand can “own” a hashtag. This is not the case. Remember a hashtag should not supersede the conversation–It should only enhance it. A brand can start a conversation and then invite its consumers to participate by using the hashtag. If the brand conducts a brand specific campaign or contest, it’s possible to include two hashtags: one that represents the brand and the other for the contest. I hope this helps!

  • Rekha

    I have been doing a lot of research on has tags. Still not able to understand. When you talk about brand recognition, does the hashtag has to be the brand name. If not how ? Most of the easy and popular words are used by multiple brands. How will you build brand association against a particular hashtag ?

    • Hi Rekha. One common misconception is that a brand can “own” a hashtag. This is not the case. Remember a hashtag should not supersede the conversation–It should only enhance it. A brand can start a conversation and then invite its consumers to participate by using the hashtag. If the brand conducts a brand specific campaign or contest, it’s possible to include two hashtags: one that represents the brand and the other for the contest. I hope this helps!

  • Vinod Lathe

    Nice one

  • Vinod Lathe

    Nice one

  • We found this post and infographic to be very useful and have referenced it a few times now. Thanks, Juntae!

  • We found this post and infographic to be very useful and have referenced it a few times now. Thanks, Juntae!

  • Gerald Moore

    This information was very useful and it will def be getting much needed use. Thanks for sharing !

  • Gerald Moore

    This information was very useful and it will def be getting much needed use. Thanks for sharing !

  • Mike Rizzo

    I would love to see a follow up discussion on how to find the best hashtags for your target markets. I can give you one starting point:

    https://tweetreach.com/

    • Hi Mike,

      Thanks for recommending TweetReach! Our free snapshot reports are fantastic for looking at the scope of different hashtags (or any other term someone might be interested in tracking).

      If anyone has any questions about how they work or how best to frame their search, feel free to ask us about it on Twitter at @tweetreachapp or @UnionMetrics. Thanks again!

      – Sarah A. Parker
      Social Media Manager | Union Metrics
      Fine Makers of TweetReach, The Union Metrics Social Suite, and more

  • Mike Rizzo

    I would love to see a follow up discussion on how to find the best hashtags for your target markets. I can give you one starting point:

    https://tweetreach.com/

    • Hi Mike,

      Thanks for recommending TweetReach! Our free snapshot reports are fantastic for looking at the scope of different hashtags (or any other term someone might be interested in tracking).

      If anyone has any questions about how they work or how best to frame their search, feel free to ask us about it on Twitter at @tweetreachapp or @UnionMetrics. Thanks again!

      – Sarah A. Parker
      Social Media Manager | Union Metrics
      Fine Makers of TweetReach, The Union Metrics Social Suite, and more

  • #socialtalks It’s a good idea to add a hastag on every post you made. Now I am a huge fan of hastag, even on Evernote or Pocket app, I use hastag A LOT!!!

  • #socialtalks It’s a good idea to add a hastag on every post you made. Now I am a huge fan of hastag, even on Evernote or Pocket app, I use hastag A LOT!!!

  • Chad

    Great post! I never fully understood the significance of hashtags. Thanks for the great info!

  • Chad

    Great post! I never fully understood the significance of hashtags. Thanks for the great info!

  • Akhil Sharma

    Hey Juntae, great blog again. Really find your blogs very informative. As mentioned in your blog #Hashtags can do wonders for a small business which I totally Agree. It’s an amazing way to organically reach your audience and get great interactions & engagements on the Twitter page & get noticed by users on web in a short span of time. It’s helped us reach out to our target audience and has also helped us gain followers. Using hashtags has helped us in Instagram also but then Facebook is something where they don’t work that well. I spent alot on Facebook to gain interactions & followers and would really appreciate if you could share some strategies/Tips for gaining traffic/engagement on Facebook organically.
    Thanks.

    • Hi Akhil,

      We have some articles on this site around that issue. Try using the search bar at the top. Also, we are currently developing more content about Facebook as well. Stay tuned!
      – Juntae

      • Akhil Sharma

        Sure. Have been going through your blogs. Very Informative. Thanks.

      • Humayun Kabir

        That’s right, I agree with you. Thanks.

    • Humayun Kabir

      Thanks Mr. Akhil sharma, I totally agree with you.

  • Humayun Kabir

    Thanks Mr. juntae DeLane. I do appreciate your article about the right use of #Hashtags. Great article!

  • Wenna Blewett

    I spent January of this year writing posts on Facebook and Twitter to try and help my friend Mark’s bucket list come true… we found out too late that he had Bowel cancer and it had moved to his liver… by using #HelpHoundy we managed to get videos and messages from some of his favorite stars from Doctor Who… it changed his world and brought a dying man more than a little happiness… I have no idea how far the hashtag actually travelled although I have recieved messages from America and Australia, I live in London… feel free to do a search on google, Facebook or twitter… it really is amazing the power a hashtag can have… it changed my life…

  • Kumar Alok Prakash

    It’s very informative and useful for Social media optimisation.

  • Justine

    Good information!

  • Nicole H

    Love it!!

  • Ava Raynott

    Great tips and info-graphic. I’m a content writer and post my articles on twitter. I’ve tried everything you mentioned but still not getting enough traffic. My articles are a big hit on LinkedIn and medium but I don’t know what else to do to get the best out of Twitter. Is there any particular site where i can get to know which is the most relevant and trending hashtag for the title of my articles.
    P.S.- I’ve tried ritetag. Looking for some more tools and techniques. Please suggest.

    • Ava, you may want to look into working with a coach to help you with a brand/marketing strategy. What works Medium, LinkedIn and Twitter are possibly 3 different audiences. Even if they aren’t, the strategies for effective use are different. Plus, one can’t just throw up popular hashtag and expect them to generate leads. You’ve got to have a goal behaviour and be consistent in your strategy to inspire that behaviour. Make sense?
      #perfecthashtag