Stories have become a major component of social media. Snapchat and Instagram have created a buzz around this functionality. Recently, Twitter has upped its game by opening Twitter Moments to brands.
We all understand the importance of acquiring the coveted blue checkmark on our Twitter account. But how does this mark affect our brand perception?
In today’s social media era, social platforms come and go. One day Google Plus was all the rage. On a different day, Pinterest was enormously popular. Even Swarm’s predecessor Foursquare had its time. Say what you will about Twitter, but this platform has social media staying power.
Whether you manage social channels for a corporate brand or your personal brand, it is important to use hashtags to promote your brand.
Your brand’s social voice should be as strong as the social content it posts.
Social media is not only a platform best suited for consuming cat photos or stalking your ex, but it can also be your best source for leads.
Twitter is a destination for your customers to acquire new content. As a result, it also can be a destination for lead generation.
The Internet was once coined as the “information highway”. Now it seems like Twitter can take that claim.