If content is king, web traffic is queen. In addition to optimizing SEM to increase organic engagement on a website, brands need to have a strategy for bringing their products and services to niche audiences. Here are 4 hacks for driving targeted traffic to your site.
For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes.
Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media.
Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer program.
Stories have become a major component of social media. Snapchat and Instagram have created a buzz around this functionality. Recently, Twitter has upped its game by opening Twitter Moments to brands.
The ecommerce market is huge. In 2015, there were around 12 million ecommerce stores on the Internet. Unfortunately, the number of successful ecommerce stores is much lower. So, why do eCommerce start-ups fail?
Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice.
Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts.
Recently, Instagram announced the release of a new stories feature. With Instagram Stories, you can capture photos and videos that will only be shared for 24 hours. Now that disappearing content is on the table, you can use Instagram Stories to promote your digital brand in ways previously unavailable on the platform.
One of the biggest challenges we face when it comes to building a brand online, is the simple fact that there are only 24 hours in a day. That is why many have chosen to use apps to build brand visibility.