There comes a time in every brand’s lifecycle when it needs to go from being just another highly advertised brand to becoming the most preferred brand. However, the road to the top is full of pitfalls. There are a few simple steps you can take to minimize those pitfalls and become a household name.
Do you think Social Media Optimization (SMO) is like Search Engine Optimization (SEO) for social sites?
If a tree falls in an empty forest does it make a sound? Sure it does, but who cares? If you don’t want your content to suffer the same fate as a dying tree, you need social media influencers to promote it.
The presence of social media in our daily lives cannot be ignored, but how effective is social media for driving sales? We looked at the numbers and want to share our insights with you!
If content is king, web traffic is queen. In addition to optimizing SEM to increase organic engagement on a website, brands need to have a strategy for bringing their products and services to niche audiences. Here are 4 hacks for driving targeted traffic to your site.
For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes.
Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media.
Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer program.
Stories have become a major component of social media. Snapchat and Instagram have created a buzz around this functionality. Recently, Twitter has upped its game by opening Twitter Moments to brands.
The ecommerce market is huge. In 2015, there were around 12 million ecommerce stores on the Internet. Unfortunately, the number of successful ecommerce stores is much lower. So, why do eCommerce start-ups fail?