How to Be More Transparent on Social Media

Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media. Read more

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer  program. Read more

3 Reasons Why Twitter Moments Benefits Your Digital Brand

Stories have become a major component of social media. Snapchat and Instagram have created a buzz around this functionality. Recently, Twitter has upped its game by opening Twitter Moments to brands. Read more

3 Mistakes Ecommerce Entrepreneurs Must Avoid

The ecommerce market is huge. In 2015, there were around 12 million ecommerce stores on the Internet. Unfortunately, the number of successful ecommerce stores is much lower. So, why do eCommerce start-ups fail? Read more

Develop A Digital Brand Voice via Social Media [Infographic]

Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice. Read more

How to Use Social Media to Optimize Your Digital Branding [Infographic]

Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts. Read more

How to Use Instagram Stories to Promote Your Digital Brand

Recently, Instagram announced the release of a new stories feature. With Instagram Stories, you can capture photos and videos that will only be shared for 24 hours. Now that disappearing content is on the table, you can use Instagram Stories to promote your digital brand in ways previously unavailable on the platform. Read more

3 Apps to Build Brand Visibility When You’re Busy

One of the biggest challenges we face when it comes to building a brand online, is the simple fact that there are only 24 hours in a day. That is why many have chosen to use apps to build brand visibility. Read more

Practical Tips for Facebook Live

Facebook has joined the ranks of Periscope and Meerkat since making its live streaming feature available to all community members.  Connecting with your audience in real time can enhance your digital brand, but before you start your next broadcast, review these practical tips for Facebook Live. Read more

How to Win at Social Media

When designing your strategy to win at social media, it’s important to remember that a successful approach is about relationship building, authenticity and value. Read more