Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer program.
Stories have become a major component of social media. Snapchat and Instagram have created a buzz around this functionality. Recently, Twitter has upped its game by opening Twitter Moments to brands.
The ecommerce market is huge. In 2015, there were around 12 million ecommerce stores on the Internet. Unfortunately, the number of successful ecommerce stores is much lower. So, why do eCommerce start-ups fail?
Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice.
Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts.
Recently, Instagram announced the release of a new stories feature. With Instagram Stories, you can capture photos and videos that will only be shared for 24 hours. Now that disappearing content is on the table, you can use Instagram Stories to promote your digital brand in ways previously unavailable on the platform.
One of the biggest challenges we face when it comes to building a brand online, is the simple fact that there are only 24 hours in a day. That is why many have chosen to use apps to build brand visibility.
Facebook has joined the ranks of Periscope and Meerkat since making its live streaming feature available to all community members. Connecting with your audience in real time can enhance your digital brand, but before you start your next broadcast, review these practical tips for Facebook Live.
When designing your strategy to win at social media, it’s important to remember that a successful approach is about relationship building, authenticity and value.