The Correct Way To Analyze Your Social Media ROI

Social Media is a great platform for marketing, but only if you understand it.  You must understand and be able to analyze your social media ROI to get anything out of it.  Here’s how you do it. Read more

3 Reasons Metrics Matter for Successful PPC Campaigns

Metrics are a bit of an obsession for businesses. As the saying goes, what can be measured can be managed. And it’s true. But, many people spend more time looking at the wrong metrics and not enough time looking at the right ones. For PPC campaigns, there are particular metrics that must be measured for Read more

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