The Correct Way To Analyze Your Social Media ROI

Social Media is a great platform for marketing, but only if you understand it.  You must understand and be able to analyze your social media ROI to get anything out of it.  Here’s how you do it. Read more

Top 5 Reasons To Add A Podcast To Your Website

A podcast is your connection to your listeners who value your knowledge and wish to learn from you.  There are different forms of podcasts, and knowing which one suits you best is the first step towards making this happen.  Once you feel prepared to give it a go, you’ll have to sell it to your Read more

What You Should Know Before Creating Adwords PPC Campaigns

Adwords PPC campaigns are a huge part of digital branding.  Marketers must know all the rules behind PPC campaigns in order to be successful and make the most out of it.  From knowing what goals to define to pointing out the flaws that get in the way of success, here’s everything you need to know! Read more

7 Mistakes Marketers Make When Integrating Social Media and SEO

Social Media and SEO are the lifelines of marketers. This is how they make the most out of their content or product(s). However, there are a few big mistakes marketers make when integrating social media and SEO. Read more

7 Ways to Create Magnetic Content to Help Your Readers

Magnetic Content is the meat and bones of any successful blog. But it’s not always obvious on how to make that happen. Here are 7 of the best ways to improve your content to keep the readers coming. Content is anything that adds value to the reader’s life. — Avinash Kaushik Are you a content Read more

How To Use Behavioral Marketing For Awesome Email Campaigns

In our personal lives, we’ve all heard the idiom “actions speak louder than words.” Read more

Choosing the Right Marketing Channel for Your New Business

With so many marketing channels to consider today, choosing the right one can be tough. In this post, I’ll show you how to choose the right marketing channel for your new business.  Read more

11 Practical Tips to Optimize Your Welcome Emails

Email Marketing is like dating. All types of relationships and communication in the world depend on trust. The same principle applies to email marketing. There are things that you can do to optimize your welcome emails and by the end of this blog post you will know 11 ways to do that. Read more

The Art of Loving Your Customers

Loving your customers is an art that smaller businesses have a better chance of mastering. Read more

Advance Your Career by Marketing Your Uniqueness

I became a college professor at the age of 24. It was difficult, but I was prepared when the opportunity came. I put my best foot forward and played my cards right. Read more

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