Loving your customers is an art that smaller businesses have a better chance of mastering.
Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win.
How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level.
In business, we are naturally positioned to think the “customer is always right”. Is this true?
Let’s face it, your customers are ignoring your banner ads, video ads, and sponsored search results.
Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily trump the competition.
Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns.
Dr. Robert Cialdini developed an infographic which displays six scientifically validated principles of persuasion.
Each day your audience is getting more chatty. They’re using social media to talk about everything from things they love to things they hate.