The Art of Loving Your Customers

Loving your customers is an art that smaller businesses have a better chance of mastering. Read more

How Marketers Will Win In 2020

Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win. Read more

How to Create Buyer Personas

How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level. Read more

4 Reasons Why You Should Be Customer Centric

In business, we are naturally positioned to think the “customer is always right”. Is this true? Read more

Why Contextual Marketing Is Important To Your Business

Let’s face it, your customers are ignoring your banner ads, video ads, and sponsored search results. Read more

4 Reasons Why Consumers View Brands As Relationships

Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. Read more

3 Awesome Ways to Test Your Marketing Campaigns

Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns. Read more

How To Influence and Persuade Your Customers

Dr. Robert Cialdini developed an infographic which displays six scientifically validated principles of persuasion. Read more

How To Use Social Listening For Your Business

Each day your audience is getting more chatty. They’re using social media to talk about everything from things they love to things they hate. Read more

Customers Just Aren’t That Into You

Have you wondered what turns your customers off? Read more