How to Use Instagram Stories to Promote Your Digital Brand

Recently, Instagram announced the release of a new stories feature. With Instagram Stories, you can capture photos and videos that will only be shared for 24 hours. Now that disappearing content is on the table, you can use Instagram Stories to promote your digital brand in ways previously unavailable on the platform. Read more

Your Brand’s Tone of Voice

Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone. Read more

The 5 Rules of Social Media Optimization (SMO)

Do you think Social Media Optimization (SMO) is like Search Engine Optimization (SEO) for social sites? Read more

How to Slice and Dice Your Content Creation

There are several ways to slice and dice your content. So how do you like your “turkey sandwich”? Read more

5 Digital Advertising Predictions for 2015

Predicting digital advertising trends is no easy task. Read more