How to Be More Transparent on Social Media

Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media. Read more

11 Practical Tips to Optimize Your Welcome Emails

Email Marketing is like dating. All types of relationships and communication in the world depends on trust. The same principle applies to email marketing. Read more

Your Brand’s Tone of Voice

Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone. Read more

How to Strengthen Your Brand’s Social Voice

Your brand’s social voice should be as strong as the social content it posts. Read more

How to Make Content Worth Talking About

We don’t need more content marketing. We need more relevant content. Read more

How Marketers Will Win In 2020

Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win. Read more

Discover the Right A/B-Testing Formula

When optimizing your digital marketing efforts, you must consider A/B testing. Read more

5 Ways to Build A More Valuable Brand

What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after? Read more

Email Marketing vs Social Media

Is email marketing better than social media? This answer may be different depending on who you ask. Read more

3 Awesome Ways to Test Your Marketing Campaigns

Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns. Read more