Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media.
Email Marketing is like dating. All types of relationships and communication in the world depends on trust. The same principle applies to email marketing.
Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone.
Your brand’s social voice should be as strong as the social content it posts.
We don’t need more content marketing. We need more relevant content.
Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win.
When optimizing your digital marketing efforts, you must consider A/B testing.
What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after?
Is email marketing better than social media? This answer may be different depending on who you ask.
Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns.