Your Brand’s Tone of Voice

Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone. Read more

Why Marketing Should Be The Center of Your Business Strategy

When developing a business strategy, don’t think about what product or service you can develop. Think about what you can do for your potential customers. Read more

Social Selling

Social media is not only a platform best suited for consuming cat photos or stalking your ex, but it can also be your best source for leads. Read more

Discover the Right A/B-Testing Formula

When optimizing your digital marketing efforts, you must consider A/B testing. Read more

How to Create Buyer Personas

How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level. Read more

5 Digital Advertising Predictions for 2015

Predicting digital advertising trends is no easy task. Read more

Why Contextual Marketing Is Important To Your Business

Let’s face it, your customers are ignoring your banner ads, video ads, and sponsored search results. Read more

How Influencer Marketing Can Grow Your Business

Customers are more likely to buy with a peer recommendation than they are when exposed to traditional marketing tactics. Read more

3 Awesome Ways to Test Your Marketing Campaigns

Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns. Read more

How To Create Insightful and Actionable Buyer Personas

Knowing your audience is one of the most important parts of your content marketing plan. Read more