How to Select the Right Content Marketing Software

Organizations are beginning to understand the value of content marketing but many are still unsure about how to implement a successful content marketing campaign. To do it the right way, you must have the right tools.

The folks at the Altimeter Group have developed an infographic which provides insight on how to select the right content marketing software.

Here are some key “tweetable” insights:

The content marketing software landscape is growing quickly and getting complicated.

There are at least 110 content marketing tools available daily.

Compounding this, content marketers struggle with a lack of strategy, coordination, and resources.

How to Select the Right Content Marketing Software to help drive efficiency and scale:

A. Map your business objectives to the 8 content marketing use cases
B. Prioritize your use cases
C. Shortlist vendors against use cases

The 8 content marketing use cases: (1) Creation, (2) Curation & Aggregation, (3) Optimization, (4) Analytics, (5) Audience & Targeting, (6) Distribution, (7) Workflow, (8) Legal & Compliance

 

Juntae-DeLane-Infographic-How-to-Select-the-Right-Content-Marketing-Software


  • E.R. Burgess of PublishThis

    Thanks for the great article. Sorry to not see PublishThis on your list, although we would fit into a few categories (most usually list us with curation but also monitoring and ideation). We’d love to share details about the platform with you or you can join our webinar with Robert Rose early next month (sign up here: http://www.contentmixology.com)

  • E.R. Burgess of PublishThis

    Thanks for the great article. Sorry to not see PublishThis on your list, although we would fit into a few categories (most usually list us with curation but also monitoring and ideation). We’d love to share details about the platform with you or you can join our webinar with Robert Rose early next month (sign up here: http://www.contentmixology.com)

  • Kieron McKindle

    Very first paragraph, top of this page: “marketing but but many are still unsure about the what’s needed” – You might want to correct the grammatical errors. Just to let you know. -K

    • Thanks for the check up Kieron! I made those changes. I look forward to future engagements. Best -J

  • Kieron McKindle

    Very first paragraph, top of this page: “marketing but but many are still unsure about the what’s needed” – You might want to correct the grammatical errors. Just to let you know. -K

    • Thanks for the check up Kieron! I made those changes. I look forward to future engagements. Best -J

  • Great Infographic, thanks Juntae. What are your thoughts, shouldn’t Influencer Marketing platforms be included in the selection process?

    • Hi Alison. I’m not sure its needed during this process as influencer marketing can be a subset of your overarching content marketing campaign. Thoughts?

      • There is clearly an increased focus on the investment in and value of content marketing. However, at the same time, there is an increased need to allow consumers to cut through the volume and “noise” and connect with quality, relevant content. For marketers to maximize the results derived from their content marketing investment, I believe it is important to include Influencer Marketing in the initial strategic planning and workflow process.

  • Great Infographic, thanks Juntae. What are your thoughts, shouldn’t Influencer Marketing platforms be included in the selection process?

    • Hi Alison. I’m not sure its needed during this process as influencer marketing can be a subset of your overarching content marketing campaign. Thoughts?

      • There is clearly an increased focus on the investment in and value of content marketing. However, at the same time, there is an increased need to allow consumers to cut through the volume and “noise” and connect with quality, relevant content. For marketers to maximize the results derived from their content marketing investment, I believe it is important to include Influencer Marketing in the initial strategic planning and workflow process.

  • Ulrike Morlock

    Thanks for the great infographic!

  • Ulrike Morlock

    Thanks for the great infographic!

  • Enjoyed the post Juntae!

    I do believe organizations can minimize the selection of tools depending upon the complexity of their content marketing strategy and allowable capital spend.

    Organizations should factor in a reasonable time frame for testing of platforms, which could be done while they develop a content marketing strategy. Assuming they do not already have one in place.

    • Good point Carl. Allocating enough time for comprehensive testing is critical.Thanks again for commenting.

  • Enjoyed the post Juntae!

    I do believe organizations can minimize the selection of tools depending upon the complexity of their content marketing strategy and allowable capital spend.

    Organizations should factor in a reasonable time frame for testing of platforms, which could be done while they develop a content marketing strategy. Assuming they do not already have one in place.

    • Good point Carl. Allocating enough time for comprehensive testing is critical.Thanks again for commenting.

  • Thanks for sharing..!

    The above is really nice infographic about selecting of content marketing.

    Sure, I agree with above 8 point that you’ve mentioned.

  • Thanks for sharing..!

    The above is really nice infographic about selecting of content marketing.

    Sure, I agree with above 8 point that you’ve mentioned.

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