How to Repurpose Your Live Stream

Have you ever created a live stream video before and thought “wow, that was so good I wish I could reuse it for something else”? Here is a good news: you can definitely repurpose your live stream!

When you repurpose your live stream video, you’ll save time and spread your content across different platforms.

So here is how you can repurpose your live stream:

1. Download your video

Downloading the live stream is the first step in this process. Each platform has their own method on how you can download your past live stream videos.

Facebook live

There are a lot of possibilities on how you can download your live videos from Facebook. My favorite way to do this is by following Julia Doherty’s tips:

  1. Find the live stream video on your profile
  2. Copy the URL of the video and paste it into another tab
  3. Change the www. to m. to make turn it into a mobile version
  4. Play the video, right click on it, and save it to your designated folder

Periscope

  1. Navigate to the People Tab
  2. Tap the Profile icon in the top right corner
  3. From your Profile page, tap ‘Settings’
  4. Turn on ‘Auto-Save to Camera Roll’
  5. You can also save an individual video by tapping “Save to Camera Roll” on iOS or “Save to Gallery” on Android

After downloading the video, you will want to transfer the file to your computer for an easier editing process later.

2. YouTube video

The first way you can repurpose your live stream is by repackaging it into a well-produced video. With little tweaks, you can easily turn your live stream video into YouTube worthy content. In addition to YouTube, you can also embed this video into your blog post or an email and expose it to a larger audience.

First off, you’ll need to do some basic video editing like trimming and rearranging your frames. Stephen Schweickart offers some basic cutting tips that could be helpful for your video:

Repurpose Your Live Stream editing video

Also, you’ll want to make sure you use a great title and description to take advantage of YouTube search. 

Next, you want to create a thumbnail, or a cover picture to make the video more YouTube friendly. If you don’t have the time to do some fancy Photoshop work for this, Canva and Fotor offer templates that you can use for your video thumbnails.

You may also want to include an intro and an outro for the video to make it more cohesive. The intro can be a talking session or a moving graphic, depending on your topic. While an outro is typically a brand logo or a graphic with clickable links to your previous videos.

Tim Schmoyer’s video tutorial is a great start for learning how to make your graphic for the intro and the end screen. With enough practice, you’ll be able to make yours as visually interesting as this one by IISuperwomanII :

Repurpose Your Live Stream IISuperwomanII video

3. Instagram video

When you repurpose your live stream videos for Instagram you can include short clips that you want to highlight. The good news is that Instagram now allows you to post videos for 60 seconds, 4x more than their previous limit. Your Instagram video can serve as a short teaser to lead people to watch your full video that should be linked on your Instagram bio.  

Now to edit your Instagram video, you can either use iPhone apps or simply clip the video within the Instagram app. If you have the thumbnail from the YouTube video earlier, it would be great to include it in this Instagram post. The thumbnail will catch the audience’s eyes while they are scrolling through their feed. Here is a good example from the YouTube channel clothesencounters:

Repurpose Your Live Stream clothesencounters instagram

Don’t forget to include a great caption and hashtags so you can reach a wider audience. Follow all the tips to hack Instagram’s algorithm to make sure your post shows up first on your followers feed.  

4. Podcast

Try to repurpose your live stream into a Podcast. Podcasts are useful for people who like to listen to great content while they are on the go. To make a podcast, you can take your downloaded live video, save the audio into a separate file, and upload that as a podcast episode.

To make a podcast, you can take your downloaded live video, save the audio into a separate file, and upload that as a podcast episode.

There are many different tools that you can also use to convert your videos into podcast episodes. All About Podcast provides a full list of software and websites that you can use. Here are a few of them that you should try:

Software

Websites

DBI Tip: Include a branded intro and outro for your podcast to increase brand recognition.

5. Quote graphics

Lastly, you can pick out the most important quotes from your live stream and make quote graphics like this one:

Repurpose Your Live Stream Juntae DeLane

The best part about quote graphics is that you can share them on many social media sites like Facebook, LinkedIn, and Pinterest.

Depending on your social media platform choice, you can even make a whole album, board, or story for your quote graphics. 

Do you have any other ways that you like to repurpose your content? Let us know in the comments below!


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