In the modern age of social media, anyone can call themselves a health and fitness guru. Applications such as Instagram have been the main source of generating business for solopreneurs like myself. If you post a few pictures and videos looking the part in order to promote your fitness brand, you’ll attract followers. These followers will then in turn request services from these individuals.
With the fitness industry constantly evolving, no one is questioning credentials. But not many are aware of how to generate such an income when the market is oversaturated. So, the question remains: how do you set yourself apart from other online businesses who are in the same field?
How to Use Instagram to Promote Your Fitness Brand
Step One: Find your niche.
You have to find a target market. Once you’ve identified who your target audience is, you should start doing your research. Search hashtags and the web to see how others may be possibly generating their income.
Step Two: Use hashtags.
Hashtags help increase your following. Many people search hashtags to determine what’s cool. If what you’re offering is something worth talking about, this will help you tremendously.
Step Three: Make your profile public!
Private pages will not show up in hashtag searches. Private pages will not help you. Show the world what you have to offer! It’s acceptable to use an alternate name when initially creating your Instagram account.
Step Four: Stay trendy.
You’ll notice a lot of the same products everywhere (i.e. Herbalife, Flat Tummy Tea, It Works, etc.) And with that comes your potential clients. If you want to join in and sell the products, that’s perfectly fine as well. But in the end, make sure that you always do what’s best for you and your business.
Do you use Instagram to advertise your business? Share your #stories with us!