How to Use Instagram to Market Your Business

Instagram is a photo sharing app that can have some relevance to the B2B market, especially with Facebook’s recent acquisition of the application. Having more than 27 million users, Instragram has a very active user base.

Use Instagram for capturing event and office culture photos. You can also leverage the application to run contests and scavenger hunts. Below are four functions that detail how to use Instagram to market your business.

The 4 Stages of Instagram for Businesses


Curate

Before you begin snapping photos and engaging viewers, it’s up to you to create a plan to help you curate fans of your company.

Ask questions like:

• What does my target audience want to see?

• How can I get them to engage with my photos?

• What will get them talking about my company?

At its core, the curation stage is about determining what will make your fans engage with your brand in a positive manner and creating a plan of execution.


Snap

The time has come to start snapping photos! Consider the following objectives as you create your visual content:

• Make it exclusive: Post images that can only be seen on Instagram.

• Make it visually engaging: Instragram users are savvy, creative, and know a lackluster photo when they see one.

Don’t post a photo unless it has aesthetic appeal.

• Make it personal: Post photos of your employees at work to give viewers and potential customers personal insight into the inner workings of your company. Viewers want to feel like they are part of something, and this inside glimpse works wonders.


 Hashtag

The Instragram hashtag is a powerful feature to engage your viewers. Hashtags act as keywords providing a way for people to find photos through a simple search. Hashtags are especially useful as you seek to establish your brand as an industry leader and get more followers. Implement hashtags that are unique to your brand and industry, as well as hashtags that are popular keywords. And remember to use hashtags on all of your posts.


Engage

Engagement with potential customers and sharing are the primary reasons to utilize a platform such as Instragram. Luckily, there are a variety of ways for B2B companies to do this:

• Events: Post photos of events you host for your current and potential clients.

• Geolocation: Use the geolocation feature to provide yet another point of engagement with your viewers.

• Gamification: Hold a contest for your audience. Have viewers submit photos, provide captions, or solve a puzzle about your photos.


How do you use Instagram to market your business?


  • Nice ideas Juntae. Businesses are still trying to figure out how to practically use Instagram to promote their businesses, and this is a good start. I believe the uses of Instagram will increase over time, especially since it is now owned by Facebook. Thanks for your ideas.

    • Thanks for reading Aubrey! Like you, I am looking forward to seeing how Instagram rolls out its ad products for brands. Stay tuned!

  • Nice ideas Juntae. Businesses are still trying to figure out how to practically use Instagram to promote their businesses, and this is a good start. I believe the uses of Instagram will increase over time, especially since it is now owned by Facebook. Thanks for your ideas.

    • Thanks for reading Aubrey! Like you, I am looking forward to seeing how Instagram rolls out its ad products for brands. Stay tuned!

  • Deanna McAdams

    Thanks for this! One of my clients has started doing live events pretty regularly and I think Instagram could be great for sharing behind the scenes photos and giveaways for event participants as incentive to post photos of themselves at the events.

    • I’m glad it helped Deanna. Thanks for commenting!

  • Deanna McAdams

    Thanks for this! One of my clients has started doing live events pretty regularly and I think Instagram could be great for sharing behind the scenes photos and giveaways for event participants as incentive to post photos of themselves at the events.

    • I’m glad it helped Deanna. Thanks for commenting!

  • Jose Antonio Fernandes

    Hi Juntae,

    Great post 😉

    We’re using Instagram to market our B2B Business and the engagement we get with this social network is higher than other.

    Best

    Jose

    • Hi Jose,

      Yes I can say the same for other organization I work with as well. Instagram provides high user engagement. Thanks for reading and commenting!

      -Juntae

      • Jose Antonio Fernandes

        Hi Juntae,

        Thanks for your response 😉

        Keep in touch

        Jose

  • Jose Antonio Fernandes

    Hi Juntae,

    Great post 😉

    We’re using Instagram to market our B2B Business and the engagement we get with this social network is higher than other.

    Best

    Jose

    • Hi Jose,

      Yes I can say the same for other organization I work with as well. Instagram provides high user engagement. Thanks for reading and commenting!

      -Juntae

      • Jose Antonio Fernandes

        Hi Juntae,

        Thanks for your response 😉

        Keep in touch

        Jose

  • Hi Victoria,

    It depends on your objective. I would focus on creating engaging content and you will be noticed by others. Be sure to include your IG handle within your marketing communications (i.e. email, website, business card, etc.). I hope this helps.

    Thanks for commenting!

    Juntae

  • Hi Victoria,

    It depends on your objective. I would focus on creating engaging content and you will be noticed by others. Be sure to include your IG handle within your marketing communications (i.e. email, website, business card, etc.). I hope this helps.

    Thanks for commenting!

    Juntae

  • Thanks David! I’m glad you’re enjoying it.

  • Thanks David! I’m glad you’re enjoying it.