How Social Media Impacts SEO

As a business owner, marketer, or web content creator, you have seen the search engine tide change from an SEO focus to social sharing.

Keywords and H1 tags will no longer get you higher search engine rankings. It takes appealing content that is consumed and shared through social networks to truly impact your SEO. I find myself explaining this dynamic to clients and came across a Whitefire infographic that explains this concept well.

Overall it shows:

  • How likes, shares, retweets, etc. convey to search engines that content is new and interesting.
  • How your content will increase in search results for people within your social network.
  • How your website domain authority increases by the number of inbound shared links to your website.

SEO-and-Social-Media-Infographic2