Develop A Digital Brand Voice via Social Media [Infographic]

Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice.

 Here are some key insights:

Develop A Digital Brand Voice via Social Media

Establishing a Digital Brand Voice

Your digital brand voice is developed by understanding your audience, delivering value from your offering, and conveying your organization’s core values.

Objective

Ask yourself:

1. How will I deliver my messaging in my own unique way?

2. How will I be transparent when speaking to my audience?

Promise

After you have engaged with your audience, how are you going to express your promise of helping the customer or client?

Personality

Consider personality the window to the soul of your brand. When people engage with your digital brand, what impression will they walk away with?

Your digital brand voice must express the true energy of your brand and leave a lasting impression on your audience.

Infographic:

Develop A Digital Brand Voice via Social Media [infographic]

How have you used social media to establish your digital brand voice?


  • Great concept! Can you legally be held accountable for promises? I mean if they are in writing, it may become improper to be able to deliver to everyone an applied promise and can that come back to bite you? Should some vagueness apply? I am all about Great Customer Service but there are those days that you can not seem to please everyone.

    • The way in which you operate offline should be executed online. A promise is a promise, whether implicit or explicit. At the end of the day, your customer’s perception is what counts.

      Thanks for reading and commenting Rick. I look forward to more engagements.