Gaining followers is only the first step towards using Instagram to increase your revenue. To make Instagram a really effective marketing tool, you need to turn your followers into clients.
Here are 5 ways to convert Instagram followers into clients!
1. Offer exclusive content
Exclusive content is essential for social media promotions. Exclusive content helps create an inner circle or an established group of loyal customers. There are a few ways you can create this relationship:
New Product: Use Instagram to introduce a new product that has not been launched on any other platforms. By launching it on Instagram first, your followers will feel like part of a special group.
Offers: Tease out exclusive offers (such as discount codes) on your Instagram that can be redeemed online or in-stores. Not only will this strategy drive more sales to your products, it will also make your followers feel like they have the inside knowledge of the hottest deals, which will increase their goodwill toward your brand.
Another fun way to do this is by creating a deal of the week type of promotion on your Instagram. This will motivate your Instagram followers to keep coming back to your Instagram page for updates.
2. Showcase your company culture
Showing your followers your company culture is another great way to turn them into clients. Often times, followers only get to see a product, which doesn’t necessarily tell them a lot about the company.
This is why it is important for them to see the people behind the brand so they can relate to the brand on a more personal level. Here’s how you can do this:
Behind the Scenes: Use Instagram stories to show behind the scenes actions behind a product or an event that your company is holding
SEE ALSO: How Live Streaming Can Boost Your Brand
Q&A: Have a Q&A with important figures of the company on Instagram live. This not only helps to put faces with names that the followers may be familiar with, but it also creates a sense of authenticity which will lead to a more established personal connection between the speaker and the audience.
Related Stories: Post related stories that show your employees in their daily office lives. You can post pictures of an employee outing, for example, or simply just a picture of your office space with people working. The goal is to once again show that your company is beyond just the products and that there are people who are making it possible.
3. Personalize messages for your customers
It is not enough to just expect your followers to be engaged with your Instagram posts. Set your brand apart from others by putting the effort to connect with your followers on a deeper level by:
- liking their pictures
- commenting on pictures
- responding to questions and comments people left on your pictures
- giving shoutouts to your loyal customers who show enthusiasm towards your brand
Doing this helps your brand to stay connected with your customers and make the customers feel like they are more than just a number on your followers’ list.
4. Maintain consistency
Generally, it is good to have a set schedule for your Instagram posts. This includes timing and style.
Consistency helps customers to know what exactly they should expect to see your brand on their feed (though this may vary depending on the algorithm), which then increases the chance of them remembering your brand when they are looking for a certain product or service.
5. Promote user generated content
Last but not least, show that you care about your customers by showing off their pictures (of your product or brand) on your Instagram feed. Not only does this help your customers to feel slightly famous, this also helps the audience to feel appreciated and motivates other followers to join in.
A great way to get user generated content is to create a photo contest where your followers will have to include your brand in an interesting way in their photo. This is easy to do and doesn’t require extra money on your end.
Don’t forget to use hashtags so you can easily find the pictures that people submitted for the photo contest!
SEE ALSO: The Power of The Hashtag
Do you have any other ways to turn your Instagram followers into clients? Share with us in the comments below!