Content marketing takes both creative and scientific skills which every marketer must possess. The success of a content marketing campaign is both an art and science.
Infographic Key Insights:
Good content marketing lives at the intersection of art and science—and it falls short without input from both. Together, creative and analytical mindsets inspire content that drives connection, action, and revenue for organizations.
Art taps into emotion and experiences through creative language, powerful visuals, integrated campaigns, and original ideas. Trying new things is part of the fun.
Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly. Facts are facts—focus on what works.
Mindset: Both the artist and scientist want to create impactful content. Yet these two mindsets have different expectations for success.
Responsibility: Acknowledge the strengths of creative and data-driven minds.
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