The Correct Way To Analyze Your Social Media ROI

Social Media is a great platform for marketing, but only if you understand it.  You must understand and be able to analyze your social media ROI to get anything out of it.  Here’s how you do it. Read more

What You Should Know Before Creating Adwords PPC Campaigns

Adwords PPC campaigns are a huge part of digital branding.  Marketers must know all the rules behind PPC campaigns in order to be successful and make the most out of it.  From knowing what goals to define to pointing out the flaws that get in the way of success, here’s everything you need to know! Read more

What Facebook Wants You to Know About Mobile Advertising

Facebook Marketing Science and Facebook Creative Shop have teamed up to analyze their own third-party research. They wanted to understand how user behavior affects marketing and develop creative strategies to push the boundaries of Facebook mobile advertising. Read more

How To Generate Sales Leads From Webinars

Conducting a webinar is both an art and science. Read more

5 Steps to Targeting Your Social Buyer

Social media is changing the way many consumers make purchases. Today, consumers use social platforms before, during and after a purchase. Read more

How to Make Money From Your Digital Brand

One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand. Read more

3 Reasons Metrics Matter for Successful PPC Campaigns

Metrics are a bit of an obsession for businesses. As the saying goes, what can be measured can be managed. And it’s true. But, many people spend more time looking at the wrong metrics and not enough time looking at the right ones. For PPC campaigns, there are particular metrics that must be measured for Read more

3 Things a Brand Can Do to Become a Household Name

There comes a time in every brand’s lifecycle when it needs to go from being just another highly advertised brand to becoming the most preferred brand. However, the road to the top is full of pitfalls. There are a few simple steps you can take to minimize those pitfalls and become a household name. Read more

How Does Your Business Stack Up Against Industry Average Facebook CTR?

Want to know how your business stacks up against the industry average for Facebook CTR? Look no further! We’ve taken a look at the data and want to share the results! Read more

How To Use Behavioral Marketing For Awesome Email Campaigns

In our personal lives, we’ve all heard the idiom “actions speak louder than words.” Read more

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