3 Things a Brand Can Do to Become a Household Name

There comes a time in every brand’s lifecycle when it needs to go from being just another highly advertised brand to becoming the most preferred brand. However, the road to the top is full of pitfalls. There are a few simple steps you can take to minimize those pitfalls and become a household name. Read more

How Does Your Business Stack Up Against Industry Average Facebook CTR?

Want to know how your business stacks up against the industry average for Facebook CTR? Look no further! We’ve taken a look at the data and want to share the results! Read more

How To Use Behavioral Marketing For Awesome Email Campaigns

In our personal lives, we’ve all heard the idiom “actions speak louder than words.” Read more

10 Engagement Metrics You Should Be Tracking

Whether you have a website, application, or piece of online media, you need to see if visitors are engaged with your digital brand. This article outlines 10 engagement metrics you should be tracking. Read more

How Are Marketers Using Data to Personalize Experiences?

More and more marketers are using personalized experiences to attract customers. Want to know where most focus their efforts? Look no further! We want to share the inside scoop with you! Read more

4 Hacks For Driving Targeted Traffic To Your Site

If content is king, web traffic is queen. In addition to optimizing SEM to increase organic engagement on a website, brands need to have a strategy for bringing their products and services to niche audiences. Here are 4 hacks for driving targeted traffic to your site. Read more

Paid Search Trends Q4 2016

2016 was a big year for paid search. Q4 of 2016 provides a glimpse of trends expected to continue in 2017, especially in terms of mobile search and shopping ads. Find out which paid search trends to consider when mapping out your strategy. Read more

5 Reasons Why Digital Psychology Can Improve Conversions

When it comes to converting potential customers, you can’t afford to leave any digital stone unturned. That includes attracting, engaging and interacting with customers from the moment they first encounter your brand until they convert to customers. Read more

How to Use Content Marketing to Build Your Digital Brand

Content marketing and digital branding are two completely different things but go great together like peanut butter and bananas. Read more

How to Make Money From Your Digital Brand

One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand. Read more

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