If content is king, web traffic is queen. In addition to optimizing SEM to increase organic engagement on a website, brands need to have a strategy for bringing their products and services to niche audiences. Here are 4 hacks for driving targeted traffic to your site.
With so many marketing channels to consider today, choosing the right one can be tough. In this post, I’ll show you how to choose the right marketing channel for your new business.
Finding tools to help you manage your digital presence is an important step in customer acquisition and retention. Here are 5 digital branding tools that you can’t do without when it comes to tracking and analyzing your performance.
Google Analytics is an efficient tool if you know how to use it. The following tips will help you get actionable data from Google Analytics at a glance.
2016 was a big year for paid search. Q4 of 2016 provides a glimpse of trends expected to continue in 2017, especially in terms of mobile search and shopping ads. Find out which paid search trends to consider when mapping out your strategy.
Phone cameras have come a long way, but they are not perfect. This is where you come in. The following tips will show you how to take awesome pictures with your phone.
It has always been important to deliver timely and relevant messages to customers. In an age where consumers receive countless brand messages, brands that use location data to provide tailored content see higher levels of engagement and increased ROI.
Getting your content in front of your audience on Instagram isn’t as easy as it used to be. Since Instagram no longer shows users posts chronologically, you must put in extra effort to maintain visibility on the platform. Here are 5 hacks to beat the Instagram algorithm and get your content seen.
SEO is a crucial process that factors into your digital brand visibility. To increase search visibility and grow your business, you want to steer clear of these 5 SEO mistakes that cost you money.
Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer program.