5 Reasons Why Digital Psychology Can Improve Conversions

When it comes to converting potential customers, you can’t afford to leave any digital stone unturned. That includes attracting, engaging and interacting with customers from the moment they first encounter your brand until they convert to customers. Read more

Digital Branding vs Personal Branding

Should you have a personal brand or a digital brand? Which one is best for your business? Read more

How to Create A Hashtag For An Event

An event is not an event without a hashtag. If you plan on engaging with event attendees online before, during, and after your event, you must have an event hashtag. Hashtags are words or phrases used to filter or categorize content around a particular topic (in this case, your event). By clicking on a hashtag, Read more

How to Measure Your Digital Branding Efforts

Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics affect your bottom line. Read more

11 Practical Tips to Optimize Your Welcome Emails

Email Marketing is like dating. All types of relationships and communication in the world depends on trust. The same principle applies to email marketing. Read more

3 Mistakes Ecommerce Entrepreneurs Must Avoid

The ecommerce market is huge. In 2015, there were around 12 million ecommerce stores on the Internet. Unfortunately, the number of successful ecommerce stores is much lower. So, why do eCommerce start-ups fail? Read more

How to Use Content Marketing to Build Your Digital Brand

Content marketing and digital branding are two completely different things but go great together like peanut butter and bananas. Read more

Bloggers vs Snapchat Influencers: Which is Better for Your Brand?

Influencer marketing isn’t new; it has been around since the dawn of modern advertising. To ask a reputed individual to help market your products is a classic and very beneficial strategy. Read more

How to Make Money From Your Digital Brand

One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand. Read more

3 Digital Branding Tips for a Successful Product Launch

If you are introducing a new product, whether tangible or digital, having a plan to get customers is key. Once upon a time, a press mention was enough to bring customers knocking, but gone are the days. For a successful product launch, we now have to work much harder to get (and keep) prospective customers’ Read more