Branding is a key differentiator and a major reason why some startups are super successful while others are not. Beyond building a cool new piece of tech, startups need to connect with people and get them to buy into their yet-to-be-proven solution.
As any individual looking to build a brand, you can choose to utilize digital branding or personal branding.
Finding tools to help you manage your digital presence is an important step in customer acquisition and retention. Here are 5 digital branding tools that you can’t do without when it comes to tracking and analyzing your performance.
For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes.
Let’s all face it, at some point your digital brand look and feel becomes outdated, unappealing, and boring because change is inevitable.
Aesthetics are important. We can’t forget that when creating content. Here are five tips to make your blog visually appealing.
Live streaming can be a valuable way to improve your brand image. Because broadcasts occur in real-time, live streaming can humanize your brand and make your interaction with customers appear more personal. Here are 6 ways live streaming can boost your brand.
DIY video production is wildly popular right now. And for good reason, it can be a cheap and effective way of gaining attention for your brand. It’s also a winning combination for a new company.
Content marketing and digital branding are different but complimentary practices. If digital branding is the oil in your sales engine, content marketing is the special additive in that oil that makes it last longer.
Building your identity isn’t as easy as some may believe. It takes a lot of time, money and hard work to establish yourself in your industry. Here’s how to build a killer brand identity to make a memorable impression.