How Effective is Social Media for Driving Sales?

The presence of social media in our daily lives cannot be ignored, but how effective is social media for driving sales? We looked at the numbers and want to share our insights with you! Read more

Top Consumer Motivations for Engaging with Online Content

Want to understand what makes consumers interact with your online content? Look no further! Here are the top consumer motivations for engaging with online content. Read more

Biggest Social Media Turnoffs to Avoid

For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes. Read more

How to Get Over Your Fear of Live Streaming

Live streaming has recently gained popularity across all platforms, from Facebook live to Snapchat to Instagram. Read more

10 Cases of Brands Showing Customers Love

Customers are the lifeline of every brand so it’s important to have a strategy to optimize customer satisfaction. If you’re looking to increase customer loyalty, take note of 10 successful brands showing customers love. Read more

How to Cover an Event on Snapchat

Reporting an event on Snapchat has become increasingly popular since users capture and share moments in real time. Snapchat is perfect for reporting live events including a sports game, a protest, or a red carpet event because the process is quick and simple. Now the question is, how do you cover an event on Snapchat? Read more

How to Be More Transparent on Social Media

Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media. Read more

How to Pick the Best Live Video App for Your Brand

Facebook, Instagram, Twitter, and Periscope all offer live video broadcasting to users. With multiple apps to choose from, the question becomes, which app is best for your brand? To select the best app for your brand, you must consider your goals, your audience, and the capabilities of each platform. Here are the unique features of Read more

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer  program. Read more

3 Most Neglected Tactics on LinkedIn

Relationships Matter. That’s the official slogan for the popular business social media network. Read more