How to Pick the Best Live Video App for Your Brand

Facebook, Instagram, Twitter, and Periscope all offer live video broadcasting to users. With multiple apps to choose from, the question becomes, which app is best for your brand? To select the best app for your brand, you must consider your goals, your audience, and the capabilities of each platform. Here are the unique features of Read more

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer  program. Read more

3 Most Neglected Tactics on LinkedIn

Relationships Matter. That’s the official slogan for the popular business social media network. Read more

How to Use Social Feedback to Manage Your Brand Reputation

Customer feedback is a business owner’s best friend. It guides product development, helps to enhance the customer experience, and gives you  a leg up on your competition. However, you’ll only reap these benefits if you care enough to recognize and employ feedback when you see it. Read more

Develop A Digital Brand Voice via Social Media [Infographic]

Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice. Read more

How to Use Social Media to Optimize Your Digital Branding [Infographic]

Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts. Read more

Using LinkedIn as the “Pre-Game Warm-up” for Your Business Meetings

Retrospectively, I often ask myself, “How did we conduct business without email?” “How did we communicate that there were traffic delays or that we were running late without cell phones?” Read more

5 Tips To Optimize Your Instagram For Greater Engagement

Your profile is the first thing that people see when they click on your Instagram handle so it’s important that it represents your brand. Read more

4 Steps to Prospecting on Social Media

Traditional prospecting methods never change. It’s the medium in which we use to prospect that evolves. Read more

10 Essential LinkedIn Tips

The best way to leverage LinkedIn is to actively engage on the social network before searching for a new opportunity, client or prospect. Read more