For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes.
Testimonials are important for all businesses. Now more than ever before, customers use testimonials to decide between doing business with you or your competition. Keep reading to learn the best ways to use testimonials.
Your brand reputation is irreplaceable. Every communication, interaction, and conversation connected to your brand contributes to your brand perception. If you want to protect your brand image, you have to proactively make sure your brand is represented well.
Reputation is one of the most important assets for a brand. Your brand reputation signals to consumers whether or not you can be trusted with their time, energy, and money. Here are 7 powerful ways to build a great brand reputation.
In toady’s digital landscape, people discuss and interact with brands more than ever. How you are viewed not only affects business performance but also affects the nature of future opportunities. Actively managing your reputation is critical to maintaining and enhancing your digital credibility. Here are 3 reputation management tips for business executives.
If you are having a difficult time finding and attracting the right talent, a strong employer brand may be the solution. Employer branding is key, so to attract top talent, you must prioritize employer branding in your digital branding efforts.
Is your brand a trick or treat? Do your customers perceive your brand the way you think they should?
Customer feedback is a business owner’s best friend. It guides product development, helps to enhance the customer experience, and gives you a leg up on your competition. However, you’ll only reap these benefits if you care enough to recognize and employ feedback when you see it.
Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image.
As a solopreneur or small business owner, you know that turning your passion into a business is hard work. There are a lot of moving parts that create your success and define your brand, not least of which is developing and maintaining positive and lasting relationships with your customers. This article will show you 3