Is your brand a trick or treat? Do your customers perceive your brand the way you think they should?
Customer feedback is a business owner’s best friend. It guides product development, helps to enhance the customer experience, and gives you a leg up on your competition. However, you’ll only reap these benefits if you care enough to recognize and employ feedback when you see it.
Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image.
As a solopreneur or small business owner, you know that turning your passion into a business is hard work. There are a lot of moving parts that create your success and define your brand, not least of which is developing and maintaining positive and lasting relationships with your customers. The deepest principle in human nature