Top Consumer Motivations for Engaging with Online Content

Want to understand what makes consumers interact with your online content? Look no further! Here are the top consumer motivations for engaging with online content. Read more

Biggest Social Media Turnoffs to Avoid

For many of you, increasing your followers on social media is probably part of your goals for 2017. But are your strategies actually hurting you? Take a look at the biggest brand social media turnoffs and see if you are making these mistakes. Read more

Best Ways to Use Testimonials to Build Your Brand Reputation

Testimonials are important for all businesses. Now more than ever before, customers use testimonials to decide between doing business with you or your competition. Read more

5 Ways to Protect Your Brand Image [Infographic]

Your brand reputation is irreplaceable. Every communication, interaction, and conversation connected to your brand contributes to your brand perception. If you want to protect your brand image, you have to proactively make sure your brand is represented well. Read more

7 Powerful Ways to Build a Great Brand Reputation

Reputation is one of the most important assets for a brand. Your brand reputation signals to consumers whether or not you can be trusted with their time, energy, and money. Here are 7 powerful ways to build a great brand reputation. Read more

3 Reputation Management Tips for Business Executives

In toady’s digital landscape, people discuss and interact with brands more than ever. How you are viewed not only affects business performance, but also affects the nature of future opportunities. Actively managing your reputation is critical to maintaining and enhancing your digital credibility. Here are 3 reputation management tips for business executives. Read more

Why Employer Branding is Key to Beating the Hiring Crisis

If you are having a difficult time finding and attracting the right talent, a strong employer brand may be the solution. To attract top talent, you must prioritize employer branding in your digital branding efforts. Read more

Is Your Brand a Trick or Treat?

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Read more

How to Use Social Feedback to Manage Your Brand Reputation

Customer feedback is a business owner’s best friend. It guides product development, helps to enhance the customer experience, and gives you  a leg up on your competition. However, you’ll only reap these benefits if you care enough to recognize and employ feedback when you see it. Read more

5 Easy Ways to Protect Your Brand Image

Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image. Read more