Using Media Relationships to Build Your Digital Brand

Using Media Relationships is a great way to Build Your Digital Brand. If you have journalist support, it will make every new product or service launch more successful. Building media relationships is almost as important as building strategic partners. They both have added benefits to your business and are mutually beneficial. Meaning, the journalist has Read more

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer  program. Read more

Digital Branding Through Twitter Automated Replies

Digital branding through Twitter automated replies may seem counter-productive. Having a response message in your Twitter inbox shortly after following a Twitter account has become commonplace to the average user. Read more

Why Employer Branding is Key to Beating the Hiring Crisis

If you are having a difficult time finding and attracting the right talent, a strong employer brand may be the solution. To attract top talent, you must prioritize employer branding in your digital branding efforts. Read more

3 Most Neglected Tactics on LinkedIn

Relationships Matter. That’s the official slogan for the popular business social media network. Read more

Is Your Brand a Trick or Treat?

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Read more

How to Use Social Feedback to Manage Your Brand Reputation

Customer feedback is a business owner’s best friend. It guides product development, helps to enhance the customer experience, and gives you  a leg up on your competition. However, you’ll only reap these benefits if you care enough to recognize and employ feedback when you see it. Read more

5 Easy Ways to Protect Your Brand Image

Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image. Read more

Digital Branding vs Personal Branding

Should you have a personal brand or a digital brand? Which one is best for your business? Read more

How to Measure Your Digital Branding Efforts

Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics affect your bottom line. Read more