7 Mistakes Marketers Make When Integrating Social Media and SEO

Social Media and SEO are the lifelines of marketers. This is how they make the most out of their content or product(s). However, there are a few big mistakes marketers make when integrating social media and SEO. Read more

Top 7 Social Media Techniques For Any Branding Campaign

Social media is a huge part of any digital branding campaign: without it, nobody knows.  From knowing how to extend to the farthest reaches of your audience to grabbing and retaining the attention of your audience, here are 7 useful social media techniques for your branding campaign, regardless of the niche or message. Read more

How to Use Facebook Job Ads to Hire Your Next Employee

Facebook is great for a lot of things even hiring employees! Good employees are out there but sometimes hard to reach if they aren’t physically looking for a new job. Reach them through Facebook Job Ads where they’re always looking! Read more

Five Tips to Create Engaging LinkedIn Groups

LinkedIn is a huge social networking platform for professionals. LinkedIn Groups is an overlooked part LinkedIn useful for targeting individuals with similar interests.  Here’s how to make the most of your LinkedIn Groups. Read more

8 Steps to Using LinkedIn for Lead Generation

If you target business professionals, then LinkedIn is a great place to acquire leads. Read more

5 Steps to Targeting Your Social Buyer

Social media is changing the way many consumers make purchases. Today, consumers use social platforms before, during and after a purchase. Read more

5 Ways To Protect Your Company Reputation On Social Media

Reputation management is an essential part of digital branding. From reviewing content before it’s posted to social media to monitoring accounts for signs of hacking attempts, every brand should have a plan for minimizing PR disasters. Here are 5 ways that you can protect your company’s reputation on social media. Read more

7 Creative Ways to Use Instagram’s Multi-Photo Post Option

Earlier this year, Instagram introduced the ability to upload multiple photos in a single post as a carousel, gallery or album. Users now have the option to select up to 10 photos and videos at a time when they create an Instagram multi-photo post, allowing their followers to swipe to view all the images in Read more

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer  program. Read more

How to Introduce Marketing Automation to Your Business

Marketing automation can seem a bit daunting at first. However, there are a number of things you can do to prepare you and your employees for the change. Read more

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