Social media is changing the way many consumers make purchases. Today, consumers use social platforms before, during and after a purchase.
Reputation management is an essential part of digital branding. From reviewing content before it’s posted to social media to monitoring accounts for signs of hacking attempts, every brand should have a plan for minimizing PR disasters. Here are 5 ways that you can protect your company’s reputation on social media.
Earlier this year, Instagram introduced the ability to upload multiple photos in a single post as a carousel, gallery or album. Users now have the option to select up to 10 photos and videos at a time when they create an Instagram multi-photo post, allowing their followers to swipe to view all the images in
Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer program.
Marketing automation can seem a bit daunting at first. However, there are a number of things you can do to prepare you and your employees for the change.
Want to know how your business stacks up against the industry average for Facebook CTR? Look no further! We’ve taken a look at the data and want to share the results!
As a marketing professional, you may feel overwhelmed with the number of emails you get every day, whether it is from your clients or your colleagues. You might then wonder if you spend too much time on your email or if you could be more efficient. Turns out, you are not the only one. According
Do you think Social Media Optimization (SMO) is like Search Engine Optimization (SEO) for social sites?
If a tree falls in an empty forest does it make a sound? Sure it does, but who cares? If you don’t want your content to suffer the same fate as a dying tree, you need social media influencers to promote it.
Using Instagram Live to Generate Leads can be an after-thought. Instagram live has recently gained a lot of popularity since it now allows users to save their live stream videos.