Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image.
Should you have a personal brand or a digital brand? Which one is best for your business?
Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics affect your bottom line.
Marketing automation can seem a bit daunting at first. However, there are a number of things you can do to prepare you and your employees for the change.
Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice.
Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts.
We all understand the importance of acquiring the coveted blue checkmark on our Twitter account. But how does this mark affect our brand perception?
Loving your customers is an art that smaller businesses have a better chance of mastering.
Learning about effective reputation management is the key to taking control of what the internet says about you or your business.
Do you sometimes find yourself with your nose pressed against the window of the latest five-star gastropub, longingly watching the business VIPs entertain their clients over hundred-dollar bowls of organic, grass-fed antelope stew?