Why Employer Branding is Key to Beating the Hiring Crisis

If you are having a difficult time finding and attracting the right talent, a strong employer brand may be the solution. To attract top talent, you must prioritize employer branding in your digital branding efforts. Read more

3 Most Neglected Tactics on LinkedIn

Relationships Matter. That’s the official slogan for the popular business social media network. Read more

Is Your Brand a Trick or Treat?

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Read more

How to Use Social Feedback to Manage Your Brand Reputation

Customer feedback is a business owner’s best friend. It guides product development, helps to enhance the customer experience, and gives you  a leg up on your competition. However, you’ll only reap these benefits if you care enough to recognize and employ feedback when you see it. Read more

5 Easy Ways to Protect Your Brand Image

Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image. Read more

Digital Branding vs Personal Branding

Should you have a personal brand or a digital brand? Which one is best for your business? Read more

How to Measure Your Digital Branding Efforts

Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics affect your bottom line. Read more

How to Introduce Marketing Automation to Your Business

Marketing automation can seem a bit daunting at first. However, there are a number of things you can do to prepare you and your employees for the change. Read more

Develop A Digital Brand Voice via Social Media [Infographic]

Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice. Read more

How to Use Social Media to Optimize Your Digital Branding [Infographic]

Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts. Read more