Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image.
Should you have a personal brand or a digital brand? Which one is best for your business?
Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics affect your bottom line.
Marketing automation can seem a bit daunting at first. However, there are a number of things you can do to prepare you and your employees for the change.
Influencer marketing isn’t new; it has been around since the dawn of modern advertising. To ask a reputed individual to help market your products is a classic and very beneficial strategy.
Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice.
Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts.
We all understand the importance of acquiring the coveted blue checkmark on our Twitter account. But how does this mark affect our brand perception?
Do you wish you could squeeze a bit more out of each and every day? It’s not always easy to focus on solopreneur productivity in today’s fast paced always ‘on’ world.