7 Powerful Ways to Build a Great Brand Reputation

Reputation is one of the most important assets for a brand. Your brand reputation signals to consumers whether or not you can be trusted with their time, energy, and money. Here are 7 powerful ways to build a great brand reputation. Read more

8 Steps to Getting Your Google Analytics Certification

Google Analytics is a very important tool for marketers. Verifying your knowledge of the tool is a sure way brush up on your skills and enhance your credibility. Here are 8 steps to getting your Google Analytics Certification. Read more

3 Reputation Management Tips for Business Executives

In toady’s digital landscape, people discuss and interact with brands more than ever. How you are viewed not only affects business performance, but also affects the nature of future opportunities. Actively managing your reputation is critical to maintaining and enhancing your digital credibility. Here are 3 reputation management tips for business executives. Read more

How to Pick the Best Live Video App for Your Brand

Facebook, Instagram, Twitter, and Periscope all offer live video broadcasting to users. With multiple apps to choose from, the question becomes, which app is best for your brand? To select the best app for your brand, you must consider your goals, your audience, and the capabilities of each platform. Here are the unique features of Read more

Using Media Relationships to Build Your Digital Brand

Using Media Relationships is a great way to Build Your Digital Brand. If you have journalist support, it will make every new product or service launch more successful. Building media relationships is almost as important as building strategic partners. They both have added benefits to your business and are mutually beneficial. Meaning, the journalist has Read more

7 Easy Steps for a Successful Influencer Program

Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer  program. Read more

Digital Branding Through Twitter Automated Replies

Digital branding through Twitter automated replies may seem counter-productive. Having a response message in your Twitter inbox shortly after following a Twitter account has become commonplace to the average user. Read more

Why Employer Branding is Key to Beating the Hiring Crisis

If you are having a difficult time finding and attracting the right talent, a strong employer brand may be the solution. To attract top talent, you must prioritize employer branding in your digital branding efforts. Read more

3 Most Neglected Tactics on LinkedIn

Relationships Matter. That’s the official slogan for the popular business social media network. Read more

Is Your Brand a Trick or Treat?

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Read more