8 Ways to Use Instagram for Your Business

Are you doing business…on Instagram? I often find businesses on Instagram but seldom find them actually doing business on Instagram. If your business has a presence on Instagram but you haven’t solidified a strategy. This post is for you.

8 ways to use Instagram for your business

1. Show Your Products


Don’t fall victim to simply posting artistic photos for your Instagram followers. Incorporating your product within those shots to serve both business and consumer objectives is key.

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2. Show How It’s Made


There is a reason “how it’s made” shows are popular. Consumers are naturally intrigued by how your product came to be. Let your consumers in on the various phases of the production process.

Have a long production process?

Perfect!

The longer the process, the more content you can create to showcase it.

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3. Go Behind The Scenes


Showcase the moments that very few people experience. The Grammys accomplishes this by showing how seating arrangements look before the show begins.

For your business, try focusing on being transparent and showing your followers the “human” side of your business.

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4. Show What Your Products Can Do


Believe it or not, your consumers may have one intended use for your product. Use Instagram to showcase new or novel uses for what you offer.

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5. Show Off The Office & Employees


Post photos that provide a glimpse of a day-in-the-life at your office. Avoid photos of computers. That’s boring.

Check out how Hootsuite accomplishes this.

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6. Share Quotes & Inspiration


People search for positive and uplifting images. Use Instagram to post motivational messages relevant to your mission statement.

 

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7. Competitions


Don’t just collect Instagram followers, activate them. Go beyond a ‘double tap’ (i.e. a photo like) and have followers engage with your business and reward them for participating.

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8. Call to Action


Once you have their attention, it’s time to do business. At some point, you have to move your following to action. If not, your business can’t expect to generate results on Instagram.

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Conclusion


Now is the perfect time to use Instagram for your business. Why? Well, by now you have read some pretty cool ways to leverage this platform :).

Still need more? How about this: Currently, there is no cost for reaching your audience.

Remember when you didn’t have to boost your posts to reach your audience on Facebook? With that said, use these tactics NOW before Instagram adopts Facebook’s business model.


  • Ashley D

    Great article! I agree, it’s the perfect time for businesses to utilize Instagram!

  • Ashley D

    Great article! I agree, it’s the perfect time for businesses to utilize Instagram!

  • Justin Wittrock

    Great overview of how to use Instagram beyond the most obvious ways!

  • Justin Wittrock

    Great overview of how to use Instagram beyond the most obvious ways!

  • Vasile Mironeasa

    Juntae you are right if the peoples know to apply that without push them !

  • Vasile Mironeasa

    Juntae you are right if the peoples know to apply that without push them !

  • Tasia Gonsalves-Barriero

    Juntae, these are good tips to know to use with my clients. Currently, I don’t use Instagram but may employ it down the line.

    It’s use seems quite beneficial.

    • Great! Mission accomplished. Thanks for reading and commenting Tasia.

  • Tasia Gonsalves-Barriero

    Juntae, these are good tips to know to use with my clients. Currently, I don’t use Instagram but may employ it down the line.

    It’s use seems quite beneficial.

    • Great! Mission accomplished. Thanks for reading and commenting Tasia.

  • Sumit Tiwari

    Great post Juntae. Simple but powerful tips to stand out and grow your business.

  • Sumit Tiwari

    Great post Juntae. Simple but powerful tips to stand out and grow your business.

  • William Jackson

    These are wonderful tips.. Going to adapt them to my church: 8 Ways To Use Instagram for Church

    • That’s a good idea. Thanks for reading and commenting William.

  • William Jackson

    These are wonderful tips.. Going to adapt them to my church: 8 Ways To Use Instagram for Church

    • That’s a good idea. Thanks for reading and commenting William.

  • You can also literally sell your products on Instagram. Spreesy.com has a free service where you list your item, and purchasers reply with their email address to buy.

  • You can also literally sell your products on Instagram. Spreesy.com has a free service where you list your item, and purchasers reply with their email address to buy.

  • FreeGiant

    Instagram is a great option if you have a product to sell. Very effective for showing it off.

  • FreeGiant

    Instagram is a great option if you have a product to sell. Very effective for showing it off.

  • Great Information as always Juntae, can you suggest me some good video tools for making shorter videos like on instagram or Vine

    • I haven’t used any video making apps but search them on the app store. Read some reviews and make your selection. I hope this helps.

  • Great Information as always Juntae, can you suggest me some good video tools for making shorter videos like on instagram or Vine

    • I haven’t used any video making apps but search them on the app store. Read some reviews and make your selection. I hope this helps.

  • AlwaysOn SocialMedia

    If you have a product or service to sell or highlight, Instagram is a great and effective option for showing them off. Your insight and articles are quality.

  • AlwaysOn SocialMedia

    If you have a product or service to sell or highlight, Instagram is a great and effective option for showing them off. Your insight and articles are quality.

  • George Dushensky

    Juntae any suggestions on how B2B businesses can use Instagram for their business. Would love to hear your thoughts.

    • Hi George. I am currently working on a blog that answers this questions. Stay tuned! 🙂

  • George Dushensky

    Juntae any suggestions on how B2B businesses can use Instagram for their business. Would love to hear your thoughts.

    • Hi George. I am currently working on a blog that answers this questions. Stay tuned! 🙂

  • Thomas L. Clark Jr.

    Juntae do you have any suggestions on the best B2C SMB industries or customer types to focus on that will benefit the most from Instagram for Business?

  • Thomas L. Clark Jr.

    Juntae do you have any suggestions on the best B2C SMB industries or customer types to focus on that will benefit the most from Instagram for Business?

  • Nicole Baldinu

    Awesome tips! Short, to the point and super actionable. Thank you for this!

  • Nicole Baldinu

    Awesome tips! Short, to the point and super actionable. Thank you for this!

  • Algiemar Lumayno

    Instagram is not really one of my choices on promoting B2B. Might as well try this tips to try if Instagram could be a source of conversion. Btw, thanks for the tips.

    • Facebook (i.e. Instagram’s parent company) knows this. It’ll happen soon.

  • Algiemar Lumayno

    Instagram is not really one of my choices on promoting B2B. Might as well try this tips to try if Instagram could be a source of conversion. Btw, thanks for the tips.

    • Facebook (i.e. Instagram’s parent company) knows this. It’ll happen soon.

  • Pawan Mandav

    Really nice article, tips which are shared here are really nice, Thanks for sharing.

  • Pawan Mandav

    Really nice article, tips which are shared here are really nice, Thanks for sharing.

  • PICISI.com is an embryonic crowdfunding startup, so there’s no product or office, what might be suitable substitutes at this point?

  • PICISI.com is an embryonic crowdfunding startup, so there’s no product or office, what might be suitable substitutes at this point?

  • Ralph Capocci

    Yes! “For your business, try focusing on being transparent and showing your followers the “human” side of your business.”

  • Ralph Capocci

    Yes! “For your business, try focusing on being transparent and showing your followers the “human” side of your business.”

  • Thanks so much Juntae!! These are fantastic examples on how to bolster one’s brand and bottom line using Instagram. I look forward to learning more business hacks from you.

    Tweets: @SusanConsults
    Inspiration is free.

  • Thanks so much Juntae!! These are fantastic examples on how to bolster one’s brand and bottom line using Instagram. I look forward to learning more business hacks from you.

    Tweets: @SusanConsults
    Inspiration is free.

  • Pingback: 8 Ways to Use Instagram for Your Business | Sma...()

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  • Clive Wilson

    Nice article, great tips and some bet obvious that we just don’t think of!

    By the way, none of the images in the 8 examples are showing. Maybe just on a mobile, don’t know (all other images/icons are showing), but thought you’d like to know.

  • Clive Wilson

    Nice article, great tips and some bet obvious that we just don’t think of!

    By the way, none of the images in the 8 examples are showing. Maybe just on a mobile, don’t know (all other images/icons are showing), but thought you’d like to know.

  • Great post Juntae. Definitely interested in starting with some of them.

    • Thanks for reading and commenting! I look forward to your future comments on other articles as well. Have a great day!