7 Tools that will Improve the Quality of Your Blog Content

Creating quality content is a surefire way to strengthen your digital brand. If your content can use a boost, here are 5 tools that will improve the quality of your blog content.

Let’s jump right in…

1. Hubspot Blog Topic Generator

What to use it for: Generating topic ideas for your blog

Why you’ll love it: If you are having a difficult time coming up with blog topics, this tool will help you spend less time thinking about a topic and more time creating your post. Simply fill in your keywords and the tool will return 5 topic ideas.

hubspot blog topic generator

 

DBI Tip: This Hubspot tool is best used as a starting point for ideas to kick off your topic brainstorming process. Some topics may be suitable while others will need to be modified.

2. BuzzSumo

What to use it for: Discovering which content performs best for a particular topic

Why you’ll love it: If you want to understand what type of content is performing best for your keyword, BuzzSumo is a top resource. All you have to do is enter your topic and the tool will display top performing content ranked by social shares.

buzzsumo

 

DBI Tip: Leverage your BuzzSumo results to create content that provides more value than the listed top performing content.

3. CoSchedule Blog Post Headline Analyzer

What to use it for: Determining your headline quality

Why you’ll love it: Think of CoSchedule’s analyzer as a headline test. After entering your headline, you will receive a score. This free tool allows you to quickly gauge the strength of your headline and make improvements for optimization.

coschedule headline analyzer

 

DBI Tip: If your headline does not score well the first time around, make adjustments based on the tool’s recommendations to easily improve the quality of your headline.

4. KingSumo Headlines

What to use it for: Optimizing your headline for maximum traffic

Why you’ll love it: If you’ve ever spent time trying to decide which variation of a title would perform better, this plugin removes the guesswork. Add multiple titles in wordpress and different titles will be shown to visitors. After a while, the top performing title is selected and displayed going forward.

kingsumo_headlines

5. Hemingway Editor

What to use it for: Analyzing and improving post readability

Why you’ll love it: Thanks to Hemingway’s highlight feature, with one glance, you can quickly identify any problem areas within your post. The Editor also has a sidebar with a detailed analysis of readability including grade, word count, sentence difficulty and more.

hemingway editor

DBI Tip: Not only does Hemingway let you know when a phrase has a simpler alternative, it also suggests the replacement for you. Hoover over any phrases highlighted in purple to view the best replacement.

6. Readability Test Tool

What to use it for: Testing content readability

Why you’ll love it: This tool tests your content readability against multiple indices. Unlike other readability tools, this tool provides you with 3 options for inputing text: direct input, URL, and referrer.

readability test tool

DBI Tip: It is important to deliver content that is tailored to your readership. Use this tool to confirm you are creating content at the level of your audience’s understanding.

7. Google Analytics

What to use it for: Gaining insight on content performance

Why you’ll love it: By examining the most visited pages on your blog, you can better understand what content topics your audience is most interested in.

google analytics

DBI Tip: Use Google Analytics data to inform your content strategy. Create more content to reflect topics that most interest your audience.

Are there any other tools you use to improve your blog content? Let me know in the comments section below…


  • Fanny

    Great tools you got there! I knew about most of them but not all, thanks. Do you have experience with one of them or a favourite? Cheers,

    • Hi, Fanny. I have experience with all the tools listed. I believe the most underutilized is Google Analytics as it seems like most people still haven’t fully grasped this tool.

      • Thanks fro your reply. Wow I didn’t think GA would be like that, do you have an idea why?

        • I guess detailed measurement is often an after-though. Most are comfortable with vanity metrics.

          • Thanks a lot. It really helped me to discuss it. Cheers,

  • RTF

    I’m a big fan of Co-Schedule’s headline analyzer and am just beginning to understand the full power of the Hubspot galaxy of tools (my agency is becoming Hubspot certified). Although, the first tool in any brand’s toolbox has to be clarity around its core message: why do they exist, who do they serve, and how do they help? Without knowing that, these tools can’t help. With that knowledge, these tools are dynamite.

    Great list, Juntae. Keep up the good work.

    • You are right. Those are little questions, it takes little time to reply but it helps so much.
      Great to hear about Hubspot. I always find great content on their blog.

    • Great points! Thanks for reading and commenting.

  • Fredrik Kašpar

    Juntae, thanks for this well-written post!

    Hubspot blog topic generator is a good tool, but sometimes it could be not so accurate. When I do research and look for fresh ideas for new blog post topics, I usually use Answer the Public. It shows what users in different countries type into a Google search string in an interactive map.

    Besides, I’m sure everyone will agree that the quality of the blog content is determined by some factors, such as grammatical correctness, originality, visual attractiveness.

    There are plenty of grammar and spell checkers on the web, so every blogger will find something for him/her. What about originality? To stand out, your blog post should have ideas presented from a non-usual point of view and deliver a real value to its reader. That is when you could try a plagiarism detection tool like Unplag. Moreover, this tool has a free version (which is really cool for people who want to try something before making any decisions concerned money).

    And for maintaining a high level of visual attractiveness of your blog post, don’t forget about essentials such as h1,h2,h3, bullet points, spacing, CTAs and using special tools like Canva or PicMonkey.