Creating quality content is a surefire way to strengthen your digital brand. If your content can use a boost, here are 5 tools that will improve the quality of your blog content.
Let’s jump right in…
What to use it for: Generating topic ideas for your blog
Why you’ll love it: If you are having a difficult time coming up with blog topics, this tool will help you spend less time thinking about a topic and more time creating your post. Simply fill in your keywords and the tool will return 5 topic ideas.
DBI Tip: This Hubspot tool is best used as a starting point for ideas to kick off your topic brainstorming process. Some topics may be suitable while others will need to be modified.
What to use it for: Discovering which content performs best for a particular topic
Why you’ll love it: If you want to understand what type of content is performing best for your keyword, BuzzSumo is a top resource. All you have to do is enter your topic and the tool will display top performing content ranked by social shares.
DBI Tip: Leverage your BuzzSumo results to create content that provides more value than the listed top performing content.
What to use it for: Determining your headline quality
Why you’ll love it: Think of CoSchedule’s analyzer as a headline test. After entering your headline, you will receive a score. This free tool allows you to quickly gauge the strength of your headline and make improvements for optimization.
DBI Tip: If your headline does not score well the first time around, make adjustments based on the tool’s recommendations to easily improve the quality of your headline.
What to use it for: Optimizing your headline for maximum traffic
Why you’ll love it: If you’ve ever spent time trying to decide which variation of a title would perform better, this plugin removes the guesswork. Add multiple titles in wordpress and different titles will be shown to visitors. After a while, the top performing title is selected and displayed going forward.
What to use it for: Analyzing and improving post readability
Why you’ll love it: Thanks to Hemingway’s highlight feature, with one glance, you can quickly identify any problem areas within your post. The Editor also has a sidebar with a detailed analysis of readability including grade, word count, sentence difficulty and more.
DBI Tip: Not only does Hemingway let you know when a phrase has a simpler alternative, it also suggests the replacement for you. Hoover over any phrases highlighted in purple to view the best replacement.
What to use it for: Testing content readability
Why you’ll love it: This tool tests your content readability against multiple indices. Unlike other readability tools, this tool provides you with 3 options for inputing text: direct input, URL, and referrer.
DBI Tip: It is important to deliver content that is tailored to your readership. Use this tool to confirm you are creating content at the level of your audience’s understanding.
What to use it for: Gaining insight on content performance
Why you’ll love it: By examining the most visited pages on your blog, you can better understand what content topics your audience is most interested in.
DBI Tip: Use Google Analytics data to inform your content strategy. Create more content to reflect topics that most interest your audience.
Are there any other tools you use to improve your blog content? Let me know in the comments section below…