5 Ways to Beat the Facebook Algorithm

Facebook has implemented algorithm updates that essentially decreased organic reach down to zero. So, what are you doing to increase the reach of your posts?

I often find myself assisting businesses who have spent time building their Facebook page; however, they do not have the ad budget to consistently reach their audience.

Beating the Facebook algorithm is no easy task but you must start somewhere.

5 Ways to Beat the Facebook Algorithm

1. Share Great Content


If sharing is caring then sharing great content is a gift–that keeps on giving. In fact, Facebook rewards valuable content by extending its reach.

sharing-juntae-delane

Remember, Facebook wants its users to stay on the site. The longer users stay on the site, the more ad revenue Facebook is able to collect. Therefore, if you produce content that resonates with users (or in this case keeps users on the site) you’re on the way to beating the Facebook algorithm.

Now on to the next…

2. Use Facebook Ads


Since I just talked about Facebook wanting to generate more advertising revenue, it only makes sense that we talk about Facebook Ads. Let’s face it, this is the sure-fire way to beat Facebook’s algorithm as organic posts aren’t the best way to reach your audience.

 

 

jdfbadSo using Facebook Ads will help you get there. Facebook has created a simple way to create ads regardless of your budget. Even with a budget of $5, you can have your ad up and running within the hour.

 

3. Focus on Analytics


Since Facebook’s organic reach is pretty much nonexistent, you should focus on what’s working on the network. The best way to do this is to frequently review your Facebook analytics to track which forms of content resonate with your audience.

To beat Facebook’s algorithm you must understand what content is receiving the most engagements. Are images getting the most engagements? Are video posts working well?

Look for trends and replicate for success.

4. Incorporate Other Social Networks


Incorporating other social network’s owned by Facebook will benefit your overarching social strategy. Instagram images, for example, are great to post especially if you want to build your following on that network. Also, users love images and if images similar to Instagram are posted on Facebook, I’ve noticed an increase in engagements.

USCAdmission-IG-FB

I should note, however, that I’ve noticed a greater reach for Instagram posts than Pinterest or any other social network. For instance, uploading a video on Facebook versus posting a YouTube link will provide greater reach.

 

5. Use Rich-Media


Diversifying your Facebook posts by posting various Tweets, Pins, and Instagram photos is beneficial, but posting video is even better. To compete with YouTube, I believe Facebook is increasing the organic reach of videos.

Page-post-video-ad-juntae-delane

During this time last year, video may have accounted for 15% of my timeline, now it’s at least 50%. Video is working well on Facebook and, soon enough, you can expect to see Facebook increase organic reach of Snapchat style posts. Just watch.

 

Conclusion


There is no silver bullet to beat the Facebook algorithm as reach is significantly increased by paying for ads. However, there are ways to increase organic reach by posting content that Facebook rewards.

Apply these tactics and you’ll be well on your way to winning the bout.

What else would you suggest?


  • Thats a great post Juntae, I have a question to ask here can you recommend me a good tool to find out what exactly is getting viral in different verticals on Facebook. I have tried Buzzsumo but its not really helping me a lot.

    • The easiest solution is to check hashtags used on Facebook. Currently, Facebook limits the amount of data that outside apps receive so you will need to piecemeal the data. I hope that helps.

  • Thats a great post Juntae, I have a question to ask here can you recommend me a good tool to find out what exactly is getting viral in different verticals on Facebook. I have tried Buzzsumo but its not really helping me a lot.

    • The easiest solution is to check hashtags used on Facebook. Currently, Facebook limits the amount of data that outside apps receive so you will need to piecemeal the data. I hope that helps.

  • This is really a great read and an fantastic resource for finding out how to get content noticed on Facebook. Im going to apply it to my fast growing twitter account. (http://twitter.com/TBellDesigns) Any special takeaways for your twitter success Juntae?

    • Thanks for reading and commenting Corey. My special takeaway for Twitter is to tweet great content often and be available to engage with your audience. Best of luck.

  • This is really a great read and an fantastic resource for finding out how to get content noticed on Facebook. Im going to apply it to my fast growing twitter account. (http://twitter.com/TBellDesigns) Any special takeaways for your twitter success Juntae?

    • Thanks for reading and commenting Corey. My special takeaway for Twitter is to tweet great content often and be available to engage with your audience. Best of luck.

  • ken michaels

    That post was just what I was looking for. Thanks Junta for great content.

    • Thanks for reading and commenting Kenb. I look forward to future engagement. Best Juntae.

  • ken michaels

    That post was just what I was looking for. Thanks Junta for great content.

    • Thanks for reading and commenting Kenb. I look forward to future engagement. Best Juntae.

  • Kara Macdonald

    I just reviewed my insights for a page I started about three weeks ago and my videos DEFINITELY got more engagement (about twenty times as much). Since I am not yet to the point where I want to invest in professional videos, can you recommend what app, service, camera I should be using to make my videos as professional looking as possible?

    • Hi Kara. There are so many out there. Unfortunately, I’m unable to recommend any. Anyone out there in the community want to chime in? Thanks for commenting.

    • I would suggest hiring a media intern to help you with producing video content. Post a free “ad” on http://www.Internships.com – students always need the experience!

  • Kara Macdonald

    I just reviewed my insights for a page I started about three weeks ago and my videos DEFINITELY got more engagement (about twenty times as much). Since I am not yet to the point where I want to invest in professional videos, can you recommend what app, service, camera I should be using to make my videos as professional looking as possible?

    • Hi Kara. There are so many out there. Unfortunately, I’m unable to recommend any. Anyone out there in the community want to chime in? Thanks for commenting.

    • I would suggest hiring a media intern to help you with producing video content. Post a free “ad” on http://www.Internships.com – students always need the experience!

  • Pia Guerrero

    Do you have any advice for non-profit start-ups that don’t have budgets for facebook ads?

    • I suggest using the tips outlined in this article. I hope it helps.

  • Pia Guerrero

    Do you have any advice for non-profit start-ups that don’t have budgets for facebook ads?

    • I suggest using the tips outlined in this article. I hope it helps.

  • In other words, focus on what makes THEM money, directly or indirectly. BTW, we are seeing that this is increasingly becoming the norm for all “free” internet services.

    • Great point! We have come from the social media era to being on the cusp of the social business era. Stay tuned.

      • Thanks, IMO this is a bigger game changer than most realize.

  • In other words, focus on what makes THEM money, directly or indirectly. BTW, we are seeing that this is increasingly becoming the norm for all “free” internet services.

    • Great point! We have come from the social media era to being on the cusp of the social business era. Stay tuned.

      • Thanks, IMO this is a bigger game changer than most realize.

  • Tara Woodruff

    Excellent Advice Juntae!!

  • Tara Woodruff

    Excellent Advice Juntae!!

  • Rada Vassileva

    I’m new to the business and your advices are invaluable to me.

  • Rada Vassileva

    I’m new to the business and your advices are invaluable to me.

  • Gerardo Mateos

    What do you mean with “content that Facebook rewards” Juntae?

    • Hi Gerardo. I mean content that Facebook would like its users to see. At this point, Facebook videos have the most organic reach than any other form of content.

  • Gerardo Mateos

    What do you mean with “content that Facebook rewards” Juntae?

    • Hi Gerardo. I mean content that Facebook would like its users to see. At this point, Facebook videos have the most organic reach than any other form of content.

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  • Great stuff. Make a majority of your posts reflect what works, and mix in the rest as to not bore or become too predictable with your audience. Thanks for sharing!

    • Thanks for the complement Curtis! I look forward to your future engagement on DBI!
      – Juntae

  • Thanks fo the Juantae! Facebook wants you to be great and they take the guesswork out of a LOT : https://www.facebook.com/blueprint