5 Digital Branding Methods for Generating Business Leads

There are a thousand and one ways to generate business leads.You can attend conferences, go to trade shows, send postcards, call people and even knock on some doors. The challenge is figuring out which lead generation strategy will work best for your business.  Here are 5 digital branding methods for generating business leads.

5 Digital Branding Methods for Generating Business Leads

1. Tap into LinkedIn Groups

LinkedIn is a valuable lead generation tool. Since LinkedIn caters to business professionals, the platform is especially useful if you conduct any business-to-business transactions.

The best way to use LinkedIn for lead generation is to join or create a group that draws your target audience and actively participate. Engage with the group by offering helpful tips, infographics or any other valuable content that will draw leads to your website.

SEE ALSO: 8 Steps for Using LinkedIn for Lead Generation

Join a Group

If you plan to generate leads by joining a group, your contributions to the group must be valuable. To convert members to leads, you must first position yourself as an authority by providing valuable information. You establish your authority so every time you speak, people will listen and group members will seek your expertise.

Create a Group

You can take your LinkedIn strategy a step further by creating your own group.  If you sell products to marketers, you could create a group for marketers. Conduct research to find and invite the right people to your group. You want to invite people who will enhance the value your group provides to members. As you begin to engage with your group, you will generate business leads from that group engagement.

2. Attract Leads on Twitter

Twitter can be used for more than consuming breaking news and following celebrity feuds. You can generate leads for your business on Twitter by creating a contest or sweepstakes and promoting your giveaway to your following.

SEE ALSO: 10 Steps to Using Twitter for Lead Generation

Your Bio is Prime Real Estate

Place a call-to-action for your contest in your bio. Your Twitter bio is usually the initial stop for potential followers visiting your profile for the first time.

DBI Tip: Try replacing your website URL with a landing page URL for your contest or sweepstakes

Offer an Incentive

A great process to generate leads is to offer an email-gated incentive in a tweet and include a URL in the tweet that directs users to your landing page. That means, for someone to collect your incentive, they would have to to enter their email on the landing page. Lead captured!

DBI Tip: Boost your reach through advertising. Promote the tweet that contains your offer.

3. Use Specific and Local Targeting

Research industry and local events and join the conversations around those events to attract potential leads. Today, most events have hashtags. Find relevant events and include the appropriate hashtag in some of your social communication. This will allow you to be discovered by individuals following the conversation around the hashtag.

Local Targeting

You can also generate leads with local targeting. For example, if you have a consultancy in Arizona, you will have lesser SEO and PPC competition and can generate more targeted leads by optimizing your site for users in Arizona. Focus on your region with your advertisements and any geotargeted communication.

4. Make an Irresistible Offer

Create carrot content for your audience. Just like dangling a carrot in front of someone’s face, your offer is right there. They can’t resist it.

Create offers like free reports, eBooks, or checklists. These are all types of content people can download. We are in a freemium society where people almost expect it. And because there’s so much free stuff out there, your free content has to be valuable.

5. Start Building Partnerships

With partnerships you’re able to co-market your products, your services or anything that you offer. Generate leads by teaming up with another brand to cross promote.

Think about brands that can compliment your offering. For example, if you are a business consultant, you can cross promote your services with a corporate attorney or legal advisor.

Not only do you benefit from access to your partner’s audience, your partner also increases your brand’s credibility with their following.

If a respected company recommends another company that compliments their services, their audience is more likely to consider the recommendation. This added trust factor results in an increase in the leads that you can generate.

What’s your favorite lead generation method? Did it make the list? Let me know in the comments.

 


  • Gigi King

    Great Article, Vey Informative, I Always Learn A lot from the Digital Branding Institute, love your podcasts.