Relationships Matter. That’s the official slogan for the popular business social media network. Perhaps this is why the company has reached great success with acquiring over 200 million members.
It has enhanced the way businesses and professionals cultivate these relationships by providing a platform to showcase products/knowledge and keep in touch with important professional contacts.
Although the network is widely used by business professionals, I have noticed the need for user guidance on maximizing their LinkedIn strategy.
So, below is my list of the 3 most neglected tactics on LinkedIn:
1) Incomplete Profiles
Fill out as much information as you can about what you do and why you have joined the site. Although it’s optional to add a picture, it’s good to be able to put a face to a name and “humanize” your profile.
2) No Recommendations
Try to get recommendations from others that include positive comments about you. These comments contribute to social validation about you when people view your page. Do this for both personal profiles and for company profiles, as they allow for reviews as well.
3) Look at Updates
Pay attention to the network updates you receive from LinkedIn, as they share important updates about your connections and can hold the key to new business opportunities for you and your company.
What tactics do you use on LinkedIn? Any case studies on who’s doing it right?