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How to Build a Digital Brand with No Money

In today’s market, being successful means having a great digital brand. If you are looking to increase business growth with limited resources, you must understand how to build a digital brand with no money. Read more

3 Digital Branding Tips for a Successful Product Launch

If you are introducing a new product, whether tangible or digital, having a plan to get customers is key. Once upon a time, a press mention was enough to bring customers knocking, but gone are the days. For a successful product launch, we now have to work much harder to get (and keep) prospective customers’ Read more

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How to Brand Yourself as a Politician

If you’re a first-time candidate or an incumbent looking to brand yourself as a politician, you should begin by establishing a digital brand that appeals to the people you represent.  Read more

3 Tips for Better Time Management

Your to do list is long and your time is limited. Between work and personal responsibilities, it can be hard to juggle so many tasks. If you find yourself staring at your to do list and wondering “how can I get it all done?”, I have a few ways to plan and schedule your tasks for greater Read more

How to Use Social Media to Optimize Your Digital Branding [Infographic]

Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts. Read more

How to Use Instagram Stories to Promote Your Digital Brand

Recently, Instagram announced the release of a new stories feature. With Instagram Stories, you can capture photos and videos that will only be shared for 24 hours. Now that disappearing content is on the table, you can use Instagram Stories to promote your digital brand in ways previously unavailable on the platform. Read more

How to Digital Rebrand Yourself

If you’re looking to give your digital brand perception a new look with a digital rebrand, you should first consider why you want to rebrand yourself, what to do before rebranding, how to manage your rebrand, and what to do after you rebrand yourself. Read more

The Five Most Valuable Start-Up Lessons

Do you ever dream about how great it would feel to run your very own business? Yes, it is true that it has never been easier to launch a new business. In the past, you had to mortgage your house and take on huge amounts of debt to purchase plant, equipment, etc. These days, you Read more

How to Tell a Convincing Brand Story in 3 Easy Steps

Every brand has a story to tell. Whether you share how your brand came to be or what motivates you to provide a particular product or service, your story can be used to help people feel connected to your brand. To build a better relationship with your audience, you can tell a convincing brand story. Read more

How to Use Your Digital Brand to Launch a New Career

It can be difficult to launch a new career, but using your digital brand to do so makes the process easier. Read more

How The Facebook Newsfeed Change Affects Your Digital Brand

I’m sure you can recall checking your Facebook Newsfeed for updates on everything your classmates, family members, and friends posted. That time is long gone. Read more

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